Helping Sport
Find its edge.

Imagine an industry transformation, inspired by its athletes, powering through barriers, redrawing boundaries and enriching lives
Creating compelling sports strategies delivered on the ground
A transformation underpinned by meaningful sustainability and positive societal impact
Progressive. Tenacious.
Responsible. Creative.
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54 is an agent of change working to unlock the power of sport.
We go where others don’t. See what others can’t. Try when others won't.
From the boardroom to the pitch, we are pushing sport to the edge of what’s possible and beyond.
We are 54.

CHANGE needs the edge.

Like us, our clients have a hunger for something brave, and something new.
Get in touch

Strategic Advisory

Designing and delivering transformative sport strategies for investors, rights holders, franchises, governments and brands.

Asset Optimisation

Redefining the value chain from the ground up – future-proofing plans and creating opportunities through bold and holistic thinking.

Activation & Engagement

Fuelled by data, technology and passion, we are changing the way global audiences engage and interact with sport.
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