help us SHAPe THE FUTURE OF SPORT

We help visionary clients shake up the world of sport, so we need the best of the best in our industry to help us keep pushing forward. If you're obsessed with changing sport for the better, you're going to love being part of our team.

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Advisory Intern

London

ABOUT 54GROUP:

54 is a sports and entertainment agency operating across five regions and eight offices: United Kingdom (London), Europe (Sotogrande, Spain), MENA (Riyadh, Saudi Arabia & Dubai, United Arab Emirates), APAC (Singapore & Adelaide, Australia) and USA (West Palm Beach, Florida & New York). It works with rights holders, governing bodies, household brands and major investors who share its belief in the power of sport. 54 comprises three service areas each consisting of two divisions: 1. Strategic Advisory (Consultancy and Data & Insights), 2. Asset Optimisation (Operations and Commercial), 3. Activation & Engagement (Events and Marketing). At its core, the company has an unwavering belief in embracing the opportunities offered by pushing at the edges of conventional wisdom to turn the improbable into the unignorable.

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STEP INTO THE ARENA OF THE IMPROBABLE:

At 54, we don’t just work in sport — we shape its future. From our roots in London to offices across the globe, we are a boundary-pushing sports and entertainment agency working at the intersection of consultancy, data, operations, marketing, and more. We partner with rights holders, global brands, and bold investors to unlock the power of sport — because at 54, the unignorable is always within reach.

Now, we’re looking for the next bright mind to join our Advisory team as an Intern. Based in our Wimbledon office, this is your opportunity to get stuck into some of the most dynamic workstreams in sport today.

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WHAT YOU'LL DO:

You’ll be right in the thick of it — helping to research, build, and deliver insights that matter. As part of our Consulting team, you’ll:

Dive into global markets, trends, and data across sport, golf, and beyond
Support the team in creating insight-rich presentations and client reports
Help manage projects and coordinate with high-profile stakeholders
Be hands-on with meeting notes, call organisation, and stakeholder engagement
Build beautiful decks in Pitch and present ideas in collaborative workshops
Learn the ropes of financial modelling and business analysis

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WHO YOU ARE:

Curious. Collaborative. Sport-obsessed (or ready to become it). You bring:
A hunger to learn, and a genuine interest in the business of sport
Clear, confident communication — written, verbal, and visual
The ability to organise, prioritise and get things done
Familiarity with Google Suite and modern research tools
Commercial awareness and a team-first mindset

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SALARY & BENEFITS:

A salary of £23,810 per annum
A seat at the table in a global agency at the forefront of the industry
Full-time hours (09:00–17:30) with a lunch break to recharge
Real-world experience, real responsibilities, real growth
Your next chapter in sport starts here.
Apply now and join us in turning the improbable into the unignorable.

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Apply

Commercial Intern

London

ABOUT 54GROUP:

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TURN DATA INTO DEALS:

At 54, we don’t follow the playbook—we rewrite it. From London to New York, Riyadh to Adelaide, we partner with rights holders, brands, governing bodies and investors who share our relentless belief in sport’s power. With three service areas spanning Strategic Advisory, Asset Optimisation, and Activation & Engagement, we thrive at the edges of convention—making the improbable impossible to ignore.

Join our Commercial team as a Commercial Intern and help us forge the next winning partnerships.

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WHAT YOU'LL BE DOING:

Researching and prospecting new commercial leads through industry insight, data tools and market trends.
Supporting the creation of pitch decks—writing copy, coordinating with design, and shaping proposals that resonate.
Driving outreach efforts via email, social media and phone to engage with key decision-makers across the sports and entertainment landscape.
Coordinating projects and timelines, helping to keep commercial workflows efficient, organised and on track.
Assisting in the management of partner relationships, ensuring smooth onboarding and continued engagement.
Analysing market data to help inform strategic decisions, new business opportunities and commercial direction.
Representing 54 and our partners at selected events—confidently communicating our vision and values.

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WHAT WE'RE LOOKING FOR:

A confident communicator with the ability to manage relationships across teams and levels
A self-starter with a sharp eye for opportunity and a passion for sports marketing
Strong organisational skills and the ability to stay composed under pressure
Comfortable working independently and remotely when needed
Data-savvy, with the ability to interpret trends and turn insight into action
A team player with a collaborative mindset and a hunger to learn
Familiarity with CRM tools or prospecting platforms is a bonus—not a barrier
Proficiency in Microsoft Office, especially Excel

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WHAT YOU'LL GET:

Salary: £23,810 per annum
Leave: 25 days annual leave (+ public holidays), pro-rated
Health & Wellbeing: Private healthcare and Employee Assistance Programme (EAP)
Perks: Staff clothing and access to industry events
Schedule: 09:00–17:30 working hours, with an hour for lunch between 12:00 and 14:00
This is your chance to join a global team working at the edge of the expected.
Apply now—and help us turn commercial insight into unignorable impact.

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Apply

Commercial Manager

Australia

ROLE OVERVIEW:

Reporting to the Commercial Director Australia, the Commercial Manager will be responsible for the day-to-day management and generation of income and activity through commercial activity, including but not limited to sponsorship, partnerships and hospitality. Specific functional responsibilities include prioritizing commercial partnerships, specifically meeting revenue targets through a combination of account servicing and securing new partners.

The Commercial Manager must boast commercial experience and an understanding of the professional sporting ecosystem, its stakeholders, rightsholders and suppliers. They must boast strong personal motivation, and be comfortable working remotely and unsupervised, and the ability to manage multiple projects simultaneously. A keen eye for detail and ability to work to tight deadlines with excellent communication skills.

Tasked with delivering core commercial aspects, and supported by Senior 54 Management, the Commercial Manager must be comfortable managing a variety of relationships with key stakeholders to successfully deliver our current contracts, and other consultative work as required.

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KEY ROLES & RESPONSIBILITIES:

Delivering budgeted annual revenue and margin targets
Build a long term strategic commercial plan to build sustainable growth
Securing new commercial partnerships in priority categories where we do not have a partner or creating multiple options in the lead up to renewal periods
Work collaboratively with our clients, team, and Commercial Director in the proposal development and negotiation phase, to ensure all proposed benefits can be delivered and are in-line with our strategy
Proactively manage and service the commercial partners to ensure delivery of objectives
Build long standing, mutually beneficial partnerships
Develop strategic plans for each commercial partner that sets out vision priorities and action plans with owners and dates
Work across the Performance54 ecosystem including all internal departments, our partners, media, and key stakeholders to support the commercial partnership priorities
Proactively identify opportunities and report regularly to the team
Deliver activations and any other add-ons as negotiated
Provide best practice approach for commercial partnerships which may extend globally
Contribute to any other responsibilities as required

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REQUIRED SKILLS & ATTRIBUTES:

Proven experience and success in a commercial environment
Proven success at building excellent working relationships
Commercial experience and understanding of the sporting industry
Demonstrated negotiation and dispute resolution skills
Experience in the collaborative development of complex planning documents involving risk and business continuity
Commitment to the principles and practices of ethical conduct, quality management and risk management
Strong financial literacy
Excellent written and verbal communication skills
Great attention to detail
Excellent organisational and time management skills
Quick decision-making skills
Excellent leadership and motivational skills
Excellent interpersonal skills
The ability to build strong working relationships across all levels of the business
Strong work ethic with the ability to work unsupervised
Be a servant leader, not afraid to roll your sleeves up and help stakeholders where needed
Proficient with Microsoft Office 365
Experience in professional management / consulting experience an advantage

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SALARY & BENEFITS:

Competitive Salary
Annual Discretionary Company Bonus – up to 8% - 3% Company & 5% Individual
You will accrue up to four (4) weeks of annual leave each year in accordance with the Fair Work Act (pro rata for part time employees)
Working hours will be from 09.00 to 17.30 with an hour taken for lunch usually between 12.00 and 14.00 (Working hours will vary depending on the client and relevant time zones)
Interstate travel will be required for this role

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Apply

Creative Consultant

London

ROLE OVERVIEW:

The opportunity exists for a highly experienced, thought-leading, and inspirational Creative Consultant to head up all creative output across the business. Based in our UK head office, the ideal candidate will lead 54's international Brand & Creative team, working with clients across Events and Marketing, plus 54's own brand. The chosen candidate will need to have experience in elevating fan experiences through creatively bringing to life event concepts, as well as working on eye-catching brand campaigns. Experience working in sports or events sectors preferred but not mandatory. Previous experience of leading a creative team is a must.

It is essential that the candidate can not only support on major client and new business projects but can also inspire the wider team to think more creatively in all aspects of their work. 54 believes in always 'Pushing the Edge' and the ideal candidate will need to embody this spirit in everything they do, with the ultimate goal of making the agency widely acclaimed for its creative output.

Reporting into the Marketing Director and acting as an integral part of the Senior Marketing Team, the candidate will lead a department of 16 Creatives, based across the UK, KSA and Singapore and will need to be an accomplished communicator with close collaboration with senior stakeholders across all divisions within the business required on a daily basis.

The role requires an inspirational leader with an inquisitive and collaborative mindset; someone who is both on the cutting-edge of creativity and willing to share that knowledge both internally and externally, but who is also constantly looking to explore new trends and ideas.

KEY ROLES AND RESPONSIBILITIES:

Team Leadership

Oversee and grow a division of 16 people across multiple offices, identifying where there are efficiencies to be made in the way 54 currently operates
Ultimate responsibility for the department's delivery on behalf of clients and internal requests
Direct line management of a senior team of creative professionals, ensuring each is adequately guided and supported to perform at the highest level, overseeing appraisal processes and leading on identifying and implementing the appropriate trainings to upskill the team
Management of the Studio Lead who oversees Resource and Workflow Management
Create a high-performing culture, that is recognised as such both internally and across the global sports industry through the regular winning of recognised awards
Monitor and provide feedback on team dynamics to Senior Management
Oversight of departmental recruitment

Quality Assurance

Responsible for supercharging the quality of all creative ideation across multiple media
Uplifting the global team's overall understanding of creativity and the processes behind it
Delivering work that receives international acclaim through the winning of awards
Challenging clients to think bigger and see greater potential - even if ideas do not ultimately get signed off

Departmental Strategy/Responsibility

Work with the Marketing Director to run the department at an agreed profit/loss
Constantly assess the strengths and weaknesses of the department, making strategic recommendations for how the structure, processes and service offering could be improved upon
Work to reduce the total cost of the department to the business
Drive the growth of revenue generating business through organic growth, new business efforts and service enhancements, with the ultimate goal of turning the department into a profit centre for the business

Cross-Departmental Communications

Establish strong working relationships and positive dynamics across the business
Support colleagues to find solutions to their creative challenges
Be a highly-visible and approachable figure within the business, regularly speaking in company-wide meetings

New Business

Be the first port of call for all Creative requirements associated to new business opportunities across the business
Work hand-in-hand with the Marketing Strategy team to develop event and campaign creatives that will deliver against objectives and stand out amongst our competition
Be a leading voice in pitch rooms, helping to bring to life creative ideas in a way that will excite clients/prospects
Attend and speak at industry events, promoting 54's service offering and positioning the agency at the forefront of creativity

SALARY AND BENEFITS:

Competitive Salary
Annual Discretionary Company Bonus – up to 8% - 3% Company & 5% Individual
25 days annual leave (+ public holidays), pro-rated
Employee Assistance Program (EAP)
Private Healthcare
Staff clothing
Working hours will be from 09.00 to 17.30 with an hour taken for lunch between 12.00 and 14.00

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Apply

Events Intern

London

ABOUT 54GROUP:

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STEP INTO SPORT'S FAST LANE:

At 54, we don’t just run events—we shape the future of sport through unforgettable experiences. From the pristine fairways of elite golf tournaments to the energy of global sporting stages, our Events team makes the improbable unignorable.

Now, we’re inviting a bright, curious, high-energy intern to join us on the ground, across a full year of live event delivery. If you want to get stuck into the high-performance world of sports events and learn from the best in the business—this is your moment.

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WHY YOU'LL LOVE IT HERE:

Behind-the-Scenes Access: You’ll be on-site at some of Europe’s most exciting sports events, working side-by-side with industry leaders.
Fast-Paced Learning: From logistics and guest operations to signage, gifting and hospitality, you’ll be exposed to it all—and trusted to deliver.
Global Mindset: Collaborate with teams across the UK, Europe, the Middle East and beyond. We move fast, think big, and operate at global scale.
Creative Confidence: We don’t do ordinary. Bring your ideas, shape how we show up, and help us elevate expectations at every turn.

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WHAT YOU WILL BE DOING:

Powering the Event Office: Assign desks, manage meeting rooms, greet guests, and keep the team running at full speed
Running Ops: Charge radios, organise stock, manage deliveries, and ensure every item is in place before the gates open
Enhancing the Experience: From sourcing items for artist riders to preparing hospitality zones, you’ll shape the way people experience our events
Owning the Details: Support planning documents, update schedules, capture meeting notes, and track action points like a pro
Bringing It All Together: Help install branding, signage, and menu boards across the site, ensuring every touchpoint looks and feels like 54
On-Site Support: Register VIPs, prep the practice range, support Pro-Am experiences and manage key areas like bars or concessions

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WHO YOU ARE:

Passionate about sport and live events
Energised by challenges, tight turnarounds and fast-moving teams
Organised, detail-obsessed and unafraid to roll your sleeves up
A team player who brings energy, positivity and curiosity to everything
Eager to learn, unafraid to ask questions, and ready to take ownership

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WHAT YOU WILL GET:

A salary of £23,810 for the 12-month placement
Real, hands-on experience in live event environments
Coaching, mentorship and exposure to senior teams
Opportunities to work on high-profile events across golf and other sports
25 days of annual leave (+ public holidays), pro-rated
Private healthcare, employee assistance programme, and staff clothing
A workplace culture built on energy, ambition and impact

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Apply

Senior Event Manager

London

ROLE OVERVIEW:

54 is seeking an experienced and highly motivated Senior Event Manager to lead the planning and delivery of international racket sports events that set new standards and leave a lasting impression.

The successful candidate will be responsible for ensuring world-class operational delivery, guest experience and stakeholder management across a portfolio of high-profile events.

The role is fixed term until the end of 2025, with an opportunity to turn permanent dependant on the success of the events.

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KEY ROLES AND RESPONSIBILITIES:

Lead the end-to-end delivery of international racket sports events—bringing energy, structure, and foresight to every stage.
Collaborate with rights holders, venues, suppliers, and internal teams to deliver smooth, integrated event timelines.
Develop and manage robust event timelines, budgets, and delivery frameworks.
Oversee all key areas of event delivery including; venue planning, overlay, logistics, accreditation, spectator and athlete services, VIP hospitality programme.
Manage supplier procurement, contracting, and performance.
Ensure compliance with all health & safety, safeguarding, and sustainability protocols.
Lead on-site operations, solve problems proactively, and act as a senior point of contact throughout the event lifecycle.
Conduct thorough debriefs and reporting to drive continuous improvement.

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SPECIAL SKILLS/EXPERIENCE/APTITUDES NEEDED:

Proven experience delivering racket sports events (tennis, padel, pickleball, badminton, squash, or table tennis) at national or international level.
Strong project management skills and experience working to tight deadlines in a high-pressure environment.
Excellent stakeholder management and communication skills.
A strong knowledge of live event operations, hospitality and venue planning.
Ability to lead and motivate cross-functional teams and contractors.
A practical, solutions-focused approach with a strong attention to detail.
Experience working within an international sports event agency, major sports rights holder or sport governing body.
A mindset that embraces innovation with confidence in challenging traditional models and assumptions, finding new ways to engage audiences and stakeholders.
Familiarity with event management and project planning software and tools.
International event experience is desirable
Willingness to travel and work irregular hours, including weekends and evenings during event periods.

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SALARY AND BENEFITS:

Competitive Salary
Annual Discretionary Company Bonus – up to 8% - 3% Company & 5% Individual
25 days annual leave (+ public holidays), pro-rated
Additional birthday day off
Employee Assistance Program (EAP)
Private Healthcare
Staff clothing
Working hours will be from 09.00 to 17.30 with an hour taken for lunch between 12.00 and 14.00

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Apply