help us SHAPe THE FUTURE OF SPORT

ROLE OVERVIEW:

The opportunity exists for a dynamic, motivated and experienced Commercial Manager to join the 54 team, to add value to our growth activities by identifying new commercial opportunities and managing marketing efforts.  

The duties will include keeping abreast of trends and market conditions to provide strategic advice to upper management. An excellent Commercial Manager who has an entrepreneurial mindset and great leadership skills. The ideal candidate will also be a creative strategist with excellent organizational abilities. The goal is to promote and expand the company’s commercial activity that will generate revenues and lead to sustainable growth.

The Commercial Manager will be supported by Senior 54 Management, the candidate must be comfortable managing a variety of relationships and have the ability to work in different cultures.

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KEY ROLES AND RESPONSIBILITIES:

• Develop and implement commercial strategies according to company goals and objectives aiming to accelerate growth
• Conduct market research and analysis to create detailed business plans on commercial opportunities (expansion, business development etc.)
• Understand the requirements of existing customers to ensure their needs are being met
• Act to acquire new customers and manage client relationships (new and existing)
  • Identify
  • Contact (email, phone, face 2 face)
  • Sell
  • Overcome any objections, concerns or reservations
  • Close

• Collaborate with and coordinate diverse teams (marketing, sales, customer service etc.)
• Build and maintain profitable partnerships with key stakeholders
• Monitor performance of commercial activities using key metrics and prepare reports for senior management
• Assist in setting financial targets and budget development and monitoring
• Identify opportunities to optimise existing processes to support the Commercial & Marketing teams
• Support in the development of the framework by which pricing & promotions decisions are made; performance is continually tracked & decisions are retrospectively assessed
• Anticipate new business by keeping on top of industry trends and conducting market research to identify new opportunities

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SPECIAL SKILLS/EXPERIENCE/APTITUDES NEEDED:

• Proven and minimum 5+ year’s experience as Commercial Manager or another relevant role  
• Experience in selling to Asian businesses is essential
• Proven experience in sales and/or marketing and managing relationships with key clients
• Understanding of sales techniques and ability to demonstrate these
• In-depth understanding of market research methods and analysis
• Solid knowledge of performance reporting and financial/budgeting processes
• Commercial awareness partnered with a strategic mindset
• Excellent organizational and leadership skills
• Outstanding communication and interpersonal abilities
• Autonomous self-starter with the ability to deliver in a fast-paced organisation with continual change
• Strong working knowledge of Microsoft Office, especially Excel
• Liaise regularly with all departments to ensure alignment  
• Excellent verbal and written communication skills at a professional level in English. Language ability in a second language is a plus.

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SALARY AND BENEFITS:

• Competitive Salary
• Discretionary 8% annual bonus (3% company, 5% personal performance)
• Medical Insurance
• CPF contributions

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ROLE OVERVIEW:

The Marketing Strategy, Senior Account Director will oversee all marketing deliverables for the agency’s key events, brand and destination clients based in KSA, including being responsible for overseeing strategy development and implementation, quality control, department resource requirements, staff development, and key external stakeholder and internal relations. The successful candidate will be an integral part of the Global Marketing Senior Leadership Team reporting into the Marketing Director to manage resourcing and meet departmental KPI targets. They will also become a senior member of the 54 KSA office, working closely with the Managing Director, KSA, to drive the growth and profitability of business operations in a key strategic location.

The role requires passion for the game of golf, and understanding and experience of the sports industry, developing cross-channel marketing campaigns, including event marketing, brand development, sponsorship activation, content generation, social media management and PR & Communications is required. The Marketing Strategy, Senior Account Director should also have a talent for developing both campaign strategy and creative ideas and be comfortable working on multiple projects, often with tight deadlines.

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KEY ROLES & RESPONSIBILITIES:

• Brand and campaign development
  • Work with the creative department to develop the look and feel of new campaigns
  • Develop campaign strategies, ensuring consideration of target audiences, identifying appropriate tactics and channels to engage (and where necessary ‘convert’)
  • Co-ordinate a team to ensure that key workstreams are activated and delivered in keeping with pre-agreed timelines
• Social Media and content
  • Oversee the planning, execution, and optimization of content calendars across key platforms
  • Work with internal and external content creators to deliver high-quality assets (video, static, reels, stories, etc.)
  • Ensure social media engagement, follower growth, and performance metrics align with campaign goals
  • Use insights and analytics to inform content decisions and platform selection
  • Align storytelling and content output with brand values and campaign objectives
• Client delivery
  • The Marketing Strategy, Account Director will lead on the agency’s key Marketing accounts and will need to ensure the very highest levels of delivery
  • As the account lead, the Marketing Strategy, Account Director will be responsible for the delivery of our services and meeting client KPIs
  • Oversight of services including: sales & marketing strategy, PR & comms, advertising, social media management, digital marketing, event activation, content development, research & analysis
• Stakeholder Relations
  • Manage work in progress (WIP) documents and delivery of regular reports
  • Oversee the procurement and management of external agencies, when necessary
  • Build trust and support amongst key business leaders and industry stakeholders
• Partner and stakeholder managemen
  • Liaise with key stakeholders to ensure maximum leverage of external channels and ensure objectives are being considered throughout
  • Work with, and across, internal departments to generate shared benefits through the delivery of campaigns
• Team Liaison
  • Excellent communication and team player
  • Have strong relations and regular dialogue with all other senior managers to ensure solutions to overall departmental objectives are catered for
• Reporting
  • Provide concise updates to senior management and key stakeholders

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ADDITIONAL REQUIRMENTS:

• Knowledge of current trends relating to sports marketing
• Knowledge of the sport, lifestyle and news media landscapes in KSA
• Experience working in travel/tourism/destination marketing
• Experience working across the marketing mix and delivering strategic solutions, utilising a range of modern marketing tactics and practices
• Experience in developing cross-channel campaigns for consumer facing brands or events
• Ability to deal with information in a confidential manner and respond with sensitivity
• Excellent written and verbal communication skills
• Good organisational skills and the ability to manage a variety of tasks
• Administrative and IT skills, and an ability to maintain records and produce reports
• Build a strong network within the KSA and global golf/sports industry
• Be an excellent up-and-down manager
• Degree level from accredited college or University – preferably in Business, Sports or Marketing
• Minimum of 7 years of marketing experience
• Middle East work experience preferred
• Problem solver
• Ability to work flexible hours
• This job will require the successful candidate to live in Saudi Arabia.

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SALARY & BENEFITS:

• Competitive Salary
• Annual Discretionary Company Bonus – up to 8% - 3% Company & 5% Individual
• 33 days annual leave (+ public holidays), pro-rated
• Working hours will be from 09.00 to 17.30 Sunday to Thursday with an hour taken for lunch between 12.00 and 14.00
• Hybrid working (2-3 days per week in office, rest of the week remote)

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