help us SHAPe THE FUTURE OF SPORT

We help visionary clients shake up the world of sport, so we need the best of the best in our industry to help us keep pushing forward. If you're obsessed with changing sport for the better, you're going to love being part of our team.

Account Manager

Riyadh, KSA

ROLE OVERVIEW

54 Arabia is looking for an experienced Account Manager to join its growing team in Riyadh, Saudi Arabia. The Account Manager will be responsible for developing and executing activation plans and managing client relationships. The ideal candidate will have a deep understanding of sports marketing, excellent communication skills, and extensive experience managing partner activations and logistics.

KEY ROLES & RESPONSIBILITIES

  • Develop and execute account plans that align with the client’s strategy
  • Manage all aspects of client activations, including planning, logistics, and execution
  • Collaborate with partner teams to ensure activations integrate with overall campaign objectives
  • Track and analyze partner activation metrics to measure program success and report on ROI
  • Cultivate and maintain strong relationships with clients and stakeholders
  • Communicate regularly with clients to ensure their expectations are being met
  • Develop new business opportunities with partners and assist with contract negotiations

REQUIRED SKILLS & QUALIFICATIONS

  • Bachelor's degree in marketing, sports management, or a related field preferred
  • 5+ years of relevant work experience in marketing, sports management, or partnership management
  • Deep understanding of sports marketing and partner activation best practices
  • Strong organizational and project management skills, with strong attention to detail
  • Excellent communication skills, both written and verbal
  • Ability to work independently and as part of a team
  • Proficiency in Microsoft Office, particularly Excel and PowerPoint
  • Passion for sports and a desire to work in the sports marketing industry

This is a full-time position, and compensation will be commensurate with experience. The successful candidate will have the opportunity to work with a dynamic team and gain valuable experience in the sports marketing industry. If you meet the requirements and are interested in this opportunity, please submit your resume and cover letter.

SALARY AND BENEFITS

  • Competitive Salary
  • Annual Discretionary Company Bonus – up to 8% - 3% Company & 5% Individual
  • 33 days annual leave (+ public holidays), pro-rated
  • Working hours will be from 09.00 to 17.30 with an hour taken for lunch between 12.00 and 14.00
  • Hybrid working (2-3 days per week in office, rest of the week remote)

Consultant - Advisory & Project Delivery

KSA

June 30, 2024

ROLE OBJECTIVE

  • Working within Advisory, leading as project manager on client engagements
  • Leading and delivering on research, analysis, and business development materials
  • Drafting, writing and delivering on RFPs, leading on client workshops
  • Completing business plans and reports
  • Contributing to team problem-solving
  • Delivering complex analysis
  • Developing client documents and deliver presentations
  • Building productive day-to-day relationships with client team members
  • Coaching and managing Business Analysts
  • Collaborate with clients to develop and implement business strategies
  • Ability to manage tasks independently as well as guide junior consultants in project delivery when required
  • Stay up to date with industry trends and contribute to thought leadership in sports consultancy and business development opportunities

YOUR SKILLS & ATTRIBUTES

  • 4-6 years previous experience at Big Four, management/strategy consulting firm, business or sports consulting background
  • Strong analytical and communication skills
  • Project management experience, ability to prioritise, lead and work on different projects
  • Building relationships, working with different people, and good team work
  • Understanding of leading on client engagements, RFPs

SALARY & BENEFITS

  • 60,000-70,000 SAR
  • Annual Discretionary Company Bonus – up to 8% – 3% Company & 5% Individual
  • 25 days annual leave (+ public holidays), pro-rated
  • Employee Assistance Program (EAP)
  • Pension
  • Health Insurance
  • Office F&B available daily
  • P54 Welcome pack
  • Working hours will be Sunday to Thursday, 09.30 to 18.00 with an hour taken for lunch between 12.00 and 14.00 with travel and additional hours as reasonably required.

Design Intern

London

August 31, 2024

ROLE OVERVIEW

The opportunity exists for an enthusiastic, driven and creative Design Intern to join the 54 design team, assisting across all creative projects and assisting the Studio and Creative Lead.

The role will include producing artwork across the print and digital spheres for our social media channels along with graphic elements for our web team. The ideal candidate will be experienced with Adobe Creative Cloud software, particularly InDesign, Illustrator and Photoshop. A solid knowledge of PowerPoint and Word is also required along with a good understanding of print process. Training on software will be provided and skills will be developed.

The candidate must be comfortable working on multiple projects and to tight deadlines. Strong organisational skills and good teamwork is required, as is excellent attention to detail.

The desired candidate will be based predominantly from the 54 offices in Wimbledon although remote working and some travel may be required.

KEY ROLES & RESPONSIBILITIES

The role requires a varied skill-set and the ability to work across a diverse range of creative:

Tasks to include:

  • Large format print
  • Social media design
  • Digital Adverts – static and rich media
  • Reporting Document
  • Pitch Decks
  • Photo editing
  • Organising files and media
  • Creative Brainstorms

ADDITIONAL INFORMATION

  • Competitive Salary
  • Normal office hours (9:00am – 5:30pm), with travel and additional hours as required

Earned Media Account Director

Riyadh

June 30, 2024

ROLE OVERVIEW

54 is seeking an enthusiastic, driven and creative Account Director to join the Earned Media team within the 54 Marketing division.

The candidate must be fluent in Arabic and English with excellent copywriting skills in both languages and a strong working knowledge of the media and influencer landscape across the GCC, especially in Saudi Arabia.

The successful applicant will cover a range of PR & Comms services across 54’s portfolio of clients including sporting events, brands and destinations with responsibilities covering researching, planning and development of strategic approaches to earning clients meaningful and impactful media and influencer coverage, and reporting.

Additionally, the successful candidate, working collaboratively with the Brand & Internal Communications Manager and Managing Director – Saudi Arabia, will take on responsibility for the promotion to media of 54 within KSA.

The successful candidate will be based from the 54 offices in Riyadh, with the potential for some international travel to service client events and campaigns globally.

Knowledge of golf is preferred but not necessary.

Candidates should be comfortable working on multiple projects and to tight deadlines. Strong organisational skills, written and verbal communications, and a good attention to detail with competency in Microsoft Office is also required.

KEY ROLES & RESPONSIBILITIES

  • PR & Comms Strategy
  • Copywriting & Translation
  • Media & Influencer Relations
  • Management of Media Centres at events
  • Reporting

SALARY & BENEFITS

  • Competitive Salary
  • Annual Discretionary Company Bonus – up to 8% – 3% Company & 5% Individual
  • 25 days annual leave (+ public holidays), pro-rated
  • Employee Assistance Program (EAP)
  • Health Insurance
  • P54 Goodie Bag
  • Working hours will be Sunday to Thursday, 09.00 to 17.30 with an hour taken for lunch between 12.00 and 14.00 with travel and additional hours as reasonably required.

Event Director

London

June 30, 2024

Event Director

KSA

June 30, 2024

ROLE OVERVIEW

The opportunity exists for a dynamic, motivated and experienced Event Director to join the 54 team, to oversee the delivery of various events in the company’s portfolio. The Event Director will be responsible for all aspects of the event deliveries, including management of the 54 event team, rightsholder, partner and client liaison, and budget management. The desired candidate must boast extensive international event experience and understanding of the event ecosystem, it’s stakeholders, rightsholders and suppliers. They must boast strong personal motivation, and be comfortable working remotely and unsupervised, and have the ability to manage multiple projects simultaneously. A keen eye for detail and ability to work to tight deadlines, with excellent communication skills are essential.

Tasked with delivering core aspects of the event, and supported by Senior 54 Management, the candidate must be comfortable managing a variety of relationships and have the flexibility to travel internationally, and ability to work in different cultures.

KEY ROLES & RESPONSIBILITIES

Event Management

  • Design and implement strategic approach to project management, aimed at streamlining communications, creating consistency in delivery, and maximizing cost efficiencies
  • Lead on creation of event vision, delivery and execution plan and itinerary
  • Management of supplier briefs, contracts and scopes of service
  • Management of event budgets
  • Management of 54 event delivery team
  • Rightsholder liaison
  • Liaison with marketing team to ensure integration into overall event strategy and direction
  • Liaison with commercial team to ensure alignment with commercial partners and sponsors
  • Liaison with event broadcasters, maximising partner and stakeholder value
  • Lead client liaison on event delivery, timelines and status
  • Lead client, rightsholder, stakeholder and internal team calls, meetings and workshops
  • Support across host venue agreements and requirements
  • Support across talent negotiations and services

Client Liaison / Account Management

  • Develop strong relations with client and lead relevant conference calls and meetings

Team Liaison

  • Be an excellent communicator and team player
  • Liaise regularly with other departments to ensure alignment
  • Contribute good insights in senior management meetings
  • Encourage and develop best-practice across the business
  • Provide insights and development of direct reports

New Business Pitching

  • Support on the creation of new business pitches and decks, where appropriate
  • Creative thinking, driving innovative, engaging, revenue generating concepts and ideas

New Business

  • Provide intel (e.g. industry knowledge) around prospective new clients for P54
  • Support across developing new event platforms and properties for P54

Reporting

  • Concise updates to Company Directors and Executive Management on client and event delivery and status
  • Regular top line summary reports to Global Events Director
  • Present to staff during company forums

SALARY & BENEFITS

  • Competitive salary
  • Annual Discretionary Company Bonus – up to 8% – 3% Company & 5% Individual
  • 25 days annual leave (+ public holidays), pro-rated
  • Employee Assistance Program (EAP)
  • Health Insurance
  • P54 Goodie Bag
  • Working hours will be Sunday to Thursday, 09.00 to 17.30 with an hour taken for lunch between 12.00 and 14.00 with travel and additional hours as reasonably required.

Golf Advisory Director

Riyadh

ROLE OVERVIEW

54 are looking for an experienced Golf Advisory Director (GAD) to lead the MENA golf advisory function Based in Riyadh, Saudi Arabia, the GAD will play a pivotal role in shaping our advisory strategy and operations, as well as driving new business opportunities in the region. The ideal candidate will have a proven track record of providing advisory and consultancy services, managing data and analytics and be able to solicit and secure new business development opportunities.

Knowledge of the global golf advisory market, as well as a deep network of contacts across the golf industry is essential, as well as having strong leadership skills with the ability to develop and grow a regional team. This role will also act as a part of the international golf advisory leadership team to foster a positive, inspiring, and collaborative work environment that empowers employees to actively work toward companywide goals.

KEY ROLES & RESPONSIBILITIES

Advisory and Consultancy Services:

  • Develop Feasibility & Strategic Plans, that may include, but not limited to:
    • Project Conceptualization
    • Designs and Development
    • Pre-Opening Planning
    • Business Planning
    • Project Conceptualization
    • Designs and Development
    • Pre- Opening Planning
    • Business Planning
  • Analyse and Develop Financial plans, Budgets and P&L statements.
  • Develop Sales and Marketing plans and strategies.
  • Develop and analyse Club Operations strategies.
  • Develop and create Client reports.

Data and Insights:

  • Development of Benchmarking and Market Research reports
  • Develop Commercial Strategies

Business Development:

  • Identifies and develops new business opportunities.
  • Manages and builds relationships with key clients and builds new ones.
  • Expands the profile and reach of the company, its overall services, and its brands.
  • Customer-service, and client relationship management.
  • Develops and strengthens internal and external relationships that will lead to increased lead generation and market share.
  • Builds cross-functional teams to guide and nourish sustainable, long-term growth.
  • Tracks emerging markets and trends.
  • Fosters and works to maintain an entrepreneurial growth culture throughout the company and across all teams and work functions.
  • Identifies and recommends new services.
  • Proposes and develops strategic partnerships.
  • Manages third party Business Development consultants.
  • Attends trade related events, trade shows, seminars, conferences.
  • Helps to shape the company’s long-term objectives and determine plans for how to meet them.
  • Researches and identifies new markets.
  • Identifies sponsorship opportunities to both Performace54 and Clients.
  • Fulfils requests for proposals (RFPs) from potential partners and customers.

REQUIRED SKILLS & QUALIFICATIONS

  • Extensive golf experience, working with developers, real estate funds, federations, governing bodies, golf management companies, management consultants.
  • Significant track record of achievement in leading advisory growth strategies and expanding revenue streams.
  • Experienced in client management.
  • A strong track record in delivering against demanding targets with proven success in delivering growth.
  • Experience working and implementing financial modelling tools.
  • Proven success as a senior executive managing departmental teams / with a minimum ten years’ experience in a Leadership level role.
  • Authoritative, effective, successful, robust and resilient.
  • Politically astute with a high level of integrity and a style that builds trust amongst internal and external stakeholders.
  • Proven ability to establish a strategic vision and lead organisational management to achieve success.
  • Experience working across multiple global territories is an advantage.
  • Strong knowledge of financial, technical, and economic concepts
  • Excellent communication skills
  • Strong knowledge and understanding of the Consulting / Advisory, Commercial, Events, and Sports Industries
  • MENA experience essential, Saudi Arabia experience preferred

SALARY AND BENEFITS

  • Competitive Salary
  • Annual Discretionary Company Bonus – up to 8% - 3% Company & 5% Individual
  • 33 days annual leave (+ public holidays), pro-rated
  • Working hours will be from 09.00 to 17.30 with an hour taken for lunch between 12.00 and 14.00
  • Hybrid working (2-3 days per week in office, rest of the week remote)

Head of Operations

London

June 30, 2024

ROLE OVERVIEW

The opportunity exists for a dynamic, motivated and experienced Head of Operations to join the 54 team, to oversee all aspects of Golf Event Operations for the company’s growing international portfolio of professional events. Focused on LIV Golf, The Aramco Team Series and International Series events to begin with, the candidate will be responsible for all aspects of the Operational deliveries, including, rightsholder, partner and client liaison, budget and project management. The desired candidate must boast extensive international event experience, an understanding of the professional golf event ecosystem, it’s stakeholders, rightsholders and suppliers. They must boast strong personal motivation, demonstrate innovate and foreword thinking practices, and be comfortable working remotely. As a senior role in the 54 event division the candidate must have extensive project management experience, with a track record of delivering multiple events successfully within tight and competitive deadlines.

Tasked with delivering core aspects of the event, and supported by Senior 54 Management, the candidate must be comfortable managing a variety of relationships and have the ability to work in different cultures.

KEY ROLES & RESPONSIBILITIES

Strategy & Planning

  • Design, implement and evaluate standard operating procedures (SOPs) relating to operational event delivery for continuous improvement
  • Future plan and manage human resource within Operations across all events internationally
  • Lead on operational and logistical delivery and execution of specific major events
  • Liaise with Event Directors and other key internal stakeholders to ensure SOPs are fit for purpose
  • Management and review of the operational budgets across event portfolio
  • Liaise with internal legal and HR teams, and external H&S consultants to maintain best practice in insurance, legal and health and safety across international event portfolio
  • Collaborate effectively with Procurement Manager and international Operations Directors to deliver cost efficiencies and high quality of product or service across events
  • Support across supplier negotiations, requirements, and services

Leadership & Coordination

  • Be an excellent communicator and team player
  • Liaise regularly with other departments to ensure alignment
  • Contribute good insights in senior management meetings
  • Encourage and develop best-practice across the business
  • Provide insights and development of direct reports
  • Lead a team of skilled professionals to deliver a wide range of activities ensuring high standards of engagements

Monitoring & Evaluation

  • Concise updates to stakeholders in a timely manner about event delivery and status
  • Produce post event evaluations to inform and improve future events
  • You may be asked to present to staff during company forums
  • Conduct annual performance reviews with direct reports to encourage personal progression and growth

Reporting

  • Concise updates on:
    • Budgeting
    • Resource
    • Staging and operations
  • Support the delivery of Post Event Reports
    • Flash (7 days post event)
    • Full Post Event Report (4 weeks post event)

Travel

  • Must be willing to travel to oversee and/or support on international events
  • Expected travel outside of UK – 16 – 20 weeks per year

REPORTS TO

  • Global Events Director

SALARY & BENEFITS

  • Competitive Salary
  • Generous Company and Personal Bonus Scheme
  • 33 days annual leave (including national holidays)
  • International travel

Head of Sales

KSA

June 30, 2024

ROLE OVERVIEW

54 is looking for a Head of Sales, who will lead the business sales function across Saudi Arabia, identifying new strategic and revenue-generating business opportunities and working with the Managing Director to convert these for the 54 business. The Head of Sales will use a variety of tools and techniques, create outreach strategies for new lead generation and utilise existing connections to introduce new business. The desired candidate must boast strong personal motivation, be comfortable working remotely and unsupervised, and have the ability to manage multiple projects simultaneously. A keen eye for detail and ability to work to tight deadlines, with excellent communication skills.

Success will be entirely results-driven. They should be able to leverage their own personal network, to strike up strategic collaborations, through which 54 can demonstrate their value as sports experts, in advisory, commercialisation, activation, marketing communication and event delivery. Working with other 54 colleagues at the right time will be vital to achieving this.

KEY ROLES & RESPONSIBILITIES

  • Management of the end-to-end sales process, including man management of sales managers and executives and the business intelligence team to form an effective go-to-market sales strategy
  • Drive revenue for the 54 business across all owned and third-party assets in sports including golf, motorsport, football, tennis and other sports where necessary
  • Direct the creation of bespoke proposal decks based on prospects’ needs and liaise with design team accordingly
  • Anticipate new business by keeping on top of industry trends and conducting market research to identify new opportunities
  • Build and manage relationships with key internal and external stakeholders
  • Recommend changes in tactics, approach, operational approach or new commercial ideas based on market data and research
  • Represent 54 at various industry events as and when required
  • Support the development/learning of junior team members
  • Stay up-to-date on industry news and trends and best practise in sports sponsorship

REQUIRED SKILLS & QUALIFICATIONS

  • Strong commercial sales background with 5+ years of experience within commercial sales and sport demonstrable experience of delivering strategic commercial projects /processes
  • Excellent communicator, with the confidence to manage relationships with stakeholders across all levels & teams
  • Ability to work under own initiative and self-motivate
  • Knowledge of project management and working to deadlines
  • Autonomous self-starter with the ability to deliver in a fast-paced organisation with continual change Arabic speaking is preferred
  • Experience working across the GCC is essential

SALARY & BENEFITS

  • Annual Discretionary Company Bonus – up to 8% – 3% Company & 5% Individual
  • 25 days annual leave (+ public holidays), pro-rated
  • Employee Assistance Program (EAP)
  • Pension
  • Health Insurance
  • Office F&B available daily
  • P54 Welcome pack
  • Working hours will be Sunday to Thursday, 09.30 to 18.00 with an hour taken for lunch between 12.00 and 14.00 with travel and additional hours as reasonably required.

Junior Graphic Designer

Riyadh

June 30, 2024

ROLE OVERVIEW

The opportunity exists for an enthusiastic, driven and creative Junior Graphic Designer to join the 54 design team, assisting across all creative projects and assisting the Studio and Creative Lead.

The role will include producing artwork across the print and digital spheres for our social media channels along with graphic elements for our web team. The ideal candidate will be proficient with Adobe Creative Cloud software, particularly InDesign, Illustrator and Photoshop. A solid knowledge of PowerPoint and Word is also required along with a good understanding of print process.

The candidate must be comfortable working on multiple projects and to tight deadlines. Strong organisational skills and good teamwork is required, as is excellent attention to detail. The desired candidate will be based predominantly from the 54 offices in Riyadh although come travel may be required.

KEY ROLES & RESPONSIBILITIES

The role requires a varied skill-set and the ability to work across a diverse range of creative:

  • Print collateral including but not limited to:
    • Event branding (large and small scale)
    • Marketing campaign collateral (adverts and editorial creative)
    • Proposals and reports
  • Digital
    • Conference presentations and graphics
  • Digital advertising
  • Social media graphics
  • Website graphics

ADDITIONAL INFORMATION

  • Competitive Salary
  • Annual Discretionary Company Bonus – up to 8% – 3% Company & 5% Individual
  • 25 days annual leave (+ public holidays), pro-rated
  • Employee Assistance Program (EAP)
  • Health Insurance
  • P54 Goodie Bag
  • Working hours will be Sunday to Thursday, 09.00 to 17.30 with an hour taken for lunch between 12.00 and 14.00 with travel and additional hours as reasonably required.

Legal Counsel

Riyadh, KSA

ROLE OVERVIEW

The opportunity exists for an enthusiastic and driven legal and government affairs generalist to join 54 KSA (the Company) in Saudi Arabia to advise the business on a range of KSA and wider GCC related commercial, corporate, and compliance matters.

Reporting to the regional Senior Legal Counsel, the role will suit an individual with 3-5 years PQE commercial, corporate, and compliance work, with some experience working in-house for an agency, brand, rights holder, or governing body within the sports industry.

A knowledge of the global sports industry landscape is desirable, and the candidate must be comfortable working on multiple projects and to tight deadlines.

The successful candidate will be based in Riyadh and travel (including to the United Arab Emirates) may be required on occasion.

KEY ROLES & RESPONSIBILITIES

The successful candidate will report to the regional Senior Legal Counsel and work closely with executive management, HR, and finance to:

  • Lead on all Company contracts with event rightsholder, sports federations, national giga projects, and various private local and international companies on a range of commercial agreements;
  • Support the business on RFP responses;
  • Advise on and take responsibility for all governance and compliance matters, including insurance, personal data privacy and cyber security obligations, licensing, and filings with all relevant government authorities in the GCC region;
  • Manage and keep updated the Company’s legal/contract and compliance database in various third party applications;
  • Advise and assist on Company employment issues and Saudi labour law matters;
  • Act as a liaison between the Company and government authorities at all levels;
  • Stay up-to-date with the latest laws, rules and regulations and best practices in relevant government portals such as MCI, Qawaem, Qiwa, Muqeem, MHRSD, MOFA, MISA, ETIMAD etc, and report on all relevant policy developments and legal changes that may impact the Company’s operations;
  • Other obligations as required to ensure the Company maintains compliance and good standing in Saudi Arabia and the wider GCC region.

REQUIRED SKILLS & QUALIFICATIONS

You will have:

  • Qualifications in Saudi Arabia recognized by the Saudi Ministry of Justice, and membership in the Saudi Bar Association. Additional qualification in England & Wales or another common law jurisdiction is desirable but not essential.
  • In-house experience - this could have been gained on secondment.
  • Good interpersonal skills, and excellent written and verbal communication skills, including fluency in spoken and written English.
  • The ability to work on multiple projects and to tight deadlines.

DESIRABLE SKILLS & EXPERIENCE

It would be great if you also have:

  • A knowledge and understanding of the global sport industry.
  • A working knowledge of legal issues in the United Arab Emirates.
  • Experience working in a fast-paced start-up/scale-up environment.
  • Experience advising on issues related to event management.
  • Experience advising on cross-border matters.

SALARY AND BENEFITS

  • Competitive Salary
  • Annual Discretionary Company Bonus – up to 8% - 3% Company & 5% Individual
  • 33 days annual leave (+ public holidays), pro-rated
  • Working hours will be from 09.00 to 17.30 with an hour taken for lunch between 12.00 and 14.00
  • Hybrid working (2-3 days per week in office, rest of the week remote)

Marketing Intern

London

August 31, 2024

ROLE OVERVIEW

The opportunity exists for an enthusiastic, driven and creative Marketing Account Assistant to join the 54 team, assisting with the creation, management and delivery of key clients’ media promotions and communications. The desired candidate will be based from the 54 offices in Wimbledon. A passion for the game of golf and travel is required, and an understanding and interest in golf media outlets and the general media landscape is preferred. The candidate must also enjoy developing creative ideas and promotional campaigns, and be comfortable working on multiple projects and to tight deadlines. Strong organisation skills, written and verbal communications, and a good attention to detail with competency in Microsoft Office is also required.

KEY ROLES & RESPONSIBILITIES

The role a varied skill-set, and the ability to work across a diverse client portfolio.

Areas that require support are:

  • Client management
  • Administration and office management
  • Event planning and organisation
  • Media and advertising schedule support
  • Sponsorship and ambassador activation support
  • Client / media evaluation reports
  • Social media and digital support
  • Copywriting

ADDITIONAL INFORMATION

  • Competitive Salary
  • Normal office hours (9:00am – 5:30pm), with travel and additional hours as required

Marketing Strategy, Senior Account Director – Events

London

July 31, 2024

ROLE OBJECTIVE

The opportunity exists for an experienced, enthusiastic and creative Marketing Strategy, Senior Account Director – Events, to join the 54 team, playing a pivotal role in the delivery of the company’s global golf events portfolio. The ideal candidate will have highly relevant experience in directing the marketing function, adhering to best practice and utilising insights to deliver against event KPIs, particularly in driving event attendance and commercial returns.

The candidate must be comfortable working on multiple projects and to tight deadlines. Strong organisational skills and the ability to lead and manage both internal and external teams is required, as is excellent attention to detail.

The successful candidate can be based in either the global HQ in Wimbledon (UK) or 54’s office in Riyadh (KSA), although significant international travel will be necessary to be present at events throughout the year (circa 8-10 weeks travel per year).

KEY ROLES & RESPONSIBILITIES

Managing a team of four, the role requires a varied skillset and the ability to lead the event marketing function in the delivery of solutions drawn from across the entire marketing mix:

  • Develop marketing and ticketing strategies for professional golf tour events, allocating campaign budgets and managing all approvals with the client
  • Achieve success against event marketing KPIs, which will be closely aligned to meeting sponsor objectives, enhancing brand awareness, driving ticket sales and achieving commercial returns
  • Work closely with the commercial team to understand and integrate creative solutions for event partners and commercial sponsors
  • Lead the Marketing Strategy – Events team, and lead coordination of internal support from across Advertising, Earned Media, Social & Content and Brand & Creative, as well as any external agencies, in the delivery of world-class event campaigns
  • Devise and oversee the delivery of outstanding creative activations (content and otherwise) for each individual event, which demonstrate the full extent of 54’s creativity and capability
  • Ensure CSR and community impact exist at the heart of 54 events, by developing meaningful and creative activations, partnerships and initiatives
  • Commission and utilise research and insights to support the continued progression of 54’s event marketing offer
  • Evaluate and analyse the success of each event campaign to ensure key learnings are ingrained in future delivery
  • Foster outstanding client relations throughout the event marketing team and ensure effective reporting structures both internally and externally

SKILLS & QUALITIES

In addition to skills commensurate with the above, the successful candidate will display the following:

  • Experience in conceptualising, creating and delivering cross-platform marketing campaigns for significant sporting events
  • Experience in achievement of high event attendance through delivery of successful campaign delivery
  • Interest in professional golf is required; experience of golf event marketing is desirable
  • Brand management experience, ensuring key narratives and brand elements are protected throughout all activity
  • Proven ability to lead senior members of the marketing team, including communications, social media and advertising
  • Stakeholder management experience, dealing appropriately with C-Suite individuals internally and externally
  • Budget holder and responsibility for all event marketing spend
  • Committed to detail and adherence to set timelines, planning documentation and process

SALARY & BENEFITS

  • Commensurate with experience
  • Discretionary annual bonus of up to 8%
  • 25 days annual leave (+ public holidays)
  • Employee Assistance Program (EAP)
  • International travel

Senior Commercial Lead

London

June 30, 2024

ROLE OBJECTIVE

The opportunity exists for an experienced, passionate and entrepreneurial Senior Commercial Lead to join the 54 team, playing a pivotal role in the delivery of commercially aligning to the company’s asset portfolio, including LIV Golf, Aramco Team Series, the Saudi International, the Aramco Saudi Ladies International, E1 powerboat series and a host of football clubs across the Saudi Pro League.

The ideal candidate will have experience in securing and managing partners for sports rights holders, adhering to best practice and utilising insights and creativity to deliver against partner objectives.

The candidate must be comfortable working on multiple projects and to tight deadlines. They will need to be well-versed in creating eye catching and memorable partnership proposals, using creative commercial thinking, as well as an ability to build and deliver comprehensive rights and benefits matrixes. They should also have experience presenting to C-Suite decision makers and managing partners. Strong organisational and interpersonal skills are required, as is excellent attention to detail.

The candidate will be based in the 54 offices in Wimbledon (UK), although international travel will be necessary for both client meetings and to be present at events throughout the year.

KEY ROLES & RESPONSIBILITIES

The role requires a varied skillset and the ability to ensure existing client satisfaction whilst always having one eye on future partners.

  • Pitch and proposal building with creative, commercial thinking applied to all opportunities presented
  • Pipelining and conversion of revenue generating opportunities across all assets: LIV Golf, Aramco Team Series, Asian Tour Golf, E1 series, Saudi Pro League + others as and when they come online
  • Enhance current sales process to ensure consistent delivery & achievement of KPIs
  • Negotiating major commercial partnerships with corporate stakeholders
  • Leading and creating growth opportunities, and fostering long term relationships to shape and drive revenue growth
  • Building and executing new business development and account management plans for all events
  • Taking a lead role in drafting wider group commercial partnerships with partner events or businesses, supporting the Commercial Director with business development initiatives
  • Building and executing high impact sales strategies for the P54 assets and franchises
  • Managing CRM to keep Customer information/records up to date such as interactions, transactions, pipelines, new business account plans
  • Managing sales and KPI reporting, whilst working closely with key stakeholders to ensure financial forecasts remain accurate.

SKILLS & QUALITIES

In addition to skills commensurate with the above, the successful candidate will display the following:

  • Experience in managing and delivering brand partnerships on behalf of major rights holders
  • Experience in proactively pitching to brands within sport
  • Interest in professional golf is required; experience of the golf industry is desirable
  • Stakeholder management experience, dealing appropriately with C-Suite individuals internally and externally
  • Brand management experience, ensuring key narratives and brand elements are protected throughout all activity
  • Proven ability to collaborate across divisions and levels of seniority to get partners onboard and to deliver against contracted requirements
  • Creative-thinker who is able to come up with impactful solutions to client needs
  • Entrepreneurial spirit and ability to identify where previously unforeseen partnerships may stem from

Strong working knowledge of Microsoft Office, especially Excel and PowerPoint, Monday.com preferable

SALARY & BENEFITS

  • Competitive salary based on experience
  • Commission based Incentives
  • Discretionary annual bonus of up to 8%
  • 25 days annual leave (+ public holidays)
  • Employee Assistance Program (EAP)
  • Cycle to work scheme
  • Hybrid working
  • International travel

Senior Events Manager - Guest Experience

London

February 29, 2024

ROLE OVERVIEW

The purpose of this Senior Events Manager, Guest Experience role is to lead on the delivery of guest experience elements of golf events contracted to 54, with a principal focus initially on the Aramco Team Series events internationally as well as other events according to the needs of the business.

The role reports to the Guest Experience Director EMEA and supports Guest Experience Directors in other global regions.

The Senior Events Manager, Guest Experience leads a team of guest experience staff principally based in the UK but sharing resource with other regional teams according to the demands of the business. The role provides senior management, coaching and support to a guest experience team focused on a group of events, to lead efficient and effective delivery of guest experience elements to a high standard.

PERSONAL ATTRIBUTES

The Senior Events Manager, Guest Experience must have extensive experience in managing event teams and stakeholders on large-scale, complex sports events. They must boast strong personal motivation and be comfortable working remotely and unsupervised and have the ability to manage multiple projects simultaneously. A keen eye for detail and the ability to work to tight deadlines, with excellent communication skills, are essential. Tasked with delivering core aspects of the event, and supported by senior 54 management, the role-holder must be comfortable managing a variety of stakeholder relationships, have the flexibility to travel internationally, and ability to work in different cultures.

GUEST EXPERIENCE AREAS OF DELIVERY

Normally including:

  • Player, VIP, other stakeholder and staff accommodation
  • Event-wide food & beverage offering
  • Hospitality and VIP propositions
  • Special events
  • Guest management systems
  • Pro-Am tournament coordination
  • Accreditation
  • Gifting
  • Clothing
  • Other experiential elements according to the needs of the event and contract.

ROLE KEY RESPONSIBILITIES

Strategy, Planning & Execution

  • Lead the development, delivery and execution plan of guest experience elements of events
  • Oversee and ensure project progress using designated project management tools
  • Ensure adherence to contractually or otherwise required processes
  • Oversee management of supplier briefs, contracts, scopes of service and price negotiation
  • Management of Guest Experience budgets
  • Liaison with Operations team to facilitate any insurance, legal, health and safety obligations associated with special events
  • Liaison with Marketing team to ensure integration into overall event strategy and direction
  • Liaison with Commercial team to ensure alignment with commercial partners and sponsors
  • Support across host venue agreement and RFP requirements
  • Produce post event evaluation to inform future events.

Leadership, Internal Communication & Coordination

  • Keep in communication with Guest Experience Director to provide status updates, suggest process improvements, facilitate best practice and raise issues
  • Day to day coordination of the guest experience event delivery team
  • Line management of direct reports, providing insights and development areas
  • Facilitate effective communication among the team and foster strong team culture and positive morale. Working together in-person where possible is encouraged.
  • Be an excellent team player with a solution-orientated approach

Client & Partner Relationship Management

  • Provide concise event status updates to client/ partner stakeholders in a timely and solution-oriented manner, via email and leading guest experience presentations in client update calls
  • Produce proposals for events (visions, timelines, venues, suppliers, staffing, costing etc)
  • Interface with partners, agencies and suppliers as required to facilitate delivery
  • Adhere to an agreed framework of communication to ensure efficiency in communication between 54 and clients/ stakeholders.

LOCATION & TRAVEL

The Senior Events Manager, Guest Experience will ideally be based within commuting distance of 54’s London (Wimbledon) office or Riyadh, Saudi Arabia office to facilitate at least 2 days a week in the office when not travelling.

The role requires up to around 16 weeks onsite per year, largely in the UK and Saudi Arabia, as well as other international destinations according to the needs of the business.

LANGUAGES

  • Fluency in both English and Arabic highly desirable.

SALARY & BENEFITS

  • Reporting to Guest Services Director
  • Competitive Salary
  • Annual Discretionary Company Bonus – up to 8% – 3% Company & 5% Individual
  • 25 days annual leave (+ public holidays), pro-rated
  • Employee Assistance Program (EAP)
  • Pension
  • Health Insurance
  • Office F&B available daily
  • P54 Goodie Bag
  • Working hours will be Monday to Friday, 09.00 to 17.30 with an hour taken for lunch between 12.00 and 14.00 with travel and additional hours as reasonably required.

Senior Graphic Designer

Riyadh

June 30, 2024

ROLE OVERVIEW

The opportunity exists for an enthusiastic, driven, and creative Senior Graphic Designer to join the 54 Creative Team. Based in our KSA office, the ideal candidate will lead Arabic brand creative, bringing expertise in Arabic design and guiding colleagues. Preferred experience in sports or events sectors, with a passion for golf preferred but not mandatory.

The role will be split between creating pitch documents for our potential commercial partners, creating visuals to excite perspective partners. It is essential that the candidate has great creativity and ability present to a partner in a way that will elevate the proposition and clearly visualise the opportunity. The other side of the role will be working across event creative, events in KSA and globally. Working to guidelines and producing large scale print graphics. The candidate must be proficient with Adobe Creative Cloud software, particularly InDesign, Illustrator and Photoshop

The candidate must be comfortable working on multiple projects and to tight deadlines. Candidate must be proactive and approachable, with strong organisational skills and good teamwork is required, as is excellent attention to detail.

KEY ROLES & RESPONSIBILITIES

The role requires a varied skill set and the ability to work across a diverse range of creative:

  • Experience
  • 5 Years as a Graphic Designer minimum
  • Examples of print and digital design
  • Strong presentation skills and creative flair
  • Conceptualising and creating visuals
  • Background in sports or events
  • Mentoring junior colleagues
  • Why You?
  • You thrive when creating pitch decks, graphics and templates
  • You can understand and develop a proposal with colleagues
  • You enjoy creating innovative visual proposals

SALARY & BENEFITS

  • Competitive Salary
  • Generous Company and Personal Bonus Scheme
  • 33 days annual leave (including national holidays)
  • Reports to Studio Lead and KSA Director

Sponsorship Sales Manager

KSA

June 30, 2024

ROLE OVERVIEW

54 is looking for a Sponsorship Sales Manager, who will assist in identifying new business prospects and working with the Commercial Director to convert into revenue for the 54 business.

The Sponsorship Sales Manager will use a variety of tools and techniques, create outreach strategies for new lead generation and utilise existing connections to introduce new business.

The desired candidate must boast strong personal motivation, and be comfortable working remotely and unsupervised, and have the ability to manage multiple projects simultaneously. A keen eye for detail and ability to work to tight deadlines, with excellent communication skills. Success will be entirely results-driven.

KEY ROLES AND RESPONSIBILITIES

  • Drive revenue for the 54 business across all owned and third party assets in sports including golf, motorsport, football, tennis
  • Project coordination and assistance
  • Assist with the creation of bespoke proposal decks based on prospects needs and liaise with design team accordingly
  • Anticipate new business by keeping on top of industry trends and conducting market research to identify new opportunities
  • Build and manage relationships with key internal stakeholders
  • Recommend changes in tactics, approach, operational approach or new commercial ideas based on market data and research
  • Represent the Agency at various events as and when required
  • Support the development/learning of junior team members
  • Stay up-to-date on industry news and trends and best practise in sports sponsorship

REQUIRED SKILLS & QUALIFICATIONS

  • Strong commercial sales background with 3+ years of experience within sponsorship sales
  • Demonstrable experience of delivering strategic commercial projects /processes
  • Excellent communicator, with the confidence to manage relationships with stakeholders across all levels & teams
  • Ability to work under own initiative and self-motivate
  • Knowledge of project management and working to deadlines
  • Autonomous self-starter with the ability to deliver in a fast-paced organisation with continual change
  • Arabic speaking is preferred
  • Experience working across the GCC is essential

SALARY & BENEFITS

  • Annual Discretionary Company Bonus – up to 8% – 3% Company & 5% Individual
  • 25 days annual leave (+ public holidays), pro-rated
  • Employee Assistance Program (EAP)
  • Pension
  • Health Insurance
  • Office F&B available daily
  • P54 Welcome pack
  • Working hours will be Sunday to Thursday, 09.30 to 18.00 with an hour taken for lunch between 12.00 and 14.00 with travel and additional hours as reasonably required.

Staging & Operations Event Executive

London

ROLE OVERVIEW

The opportunity exists for adynamic, motivated, and experienced Event Executive (Operations) to join the 54team, to support the execution of the company’s international portfolio of professional Tour events. The candidate will be responsible for operational management of onsite delivery, ensuring consistent quality and supporting stakeholders to make every event a success. 

The desired candidate would have event experience and possess an understanding of the professional event ecosystem, have strong personal motivation, and be comfortable working both supervised and unsupervised. The candidate should enjoy traveling and be comfortable spending time away from home to deliver world-class events, while working as part of a team. 

KEY ROLES & RESPONSIBILITIES

Responsible for supporting in the delivery of essential details of an event, supported by 54 Management team, the candidate must be comfortable executing a variety of tasks:

  • Support the planning and management of onsite Health and Safety
  • Compile operational insurance information for the event
  • Ensure a clean, safety compliant environment is maintained
  • Assist with planning the course evacuation procedure
  • Coordinate visas and ops team travel schedules
  • Understand and assist with operations shipping information
  • Assist in managing the volunteer programme
  • Plan and coordinate event traffic and parking
  • Assist with any and all required event permits
  • Plan and manage event security and accreditation
  • Plan and manage event medical resources
  • Plan and manage event radio communication
  • Assist in scheduling and managing temporary event staff
  • Assist with plant and build scheduling
  • Liaise with contractors

DESIRED SKILLS & ATTRIBUTES

  • Be an excellent communicator and team player
  • Proficient in Excel, Word and PowerPoint
  • Strong budgeting skills
  • Ability to use project management software such as Monday.com.
  • Comfortable talking to stakeholders at all levels
  • Valid driver’s licence.
  • Forklift (or similar plant) licence would be an advantage.
  • Strive to an ethos of sustainability

SALARY AND BENEFITS

  • Competitive Salary
  • Annual Discretionary Company Bonus – up to 8% - 3% Company & 5% Individual
  • 25 days annual leave (+ public holidays), pro-rated
  • Employee Assistance Program (EAP)
  • Private Healthcare
  • Staff clothing
  • Working hours will be from09.00 to 17.30 with an hour taken for lunch between 12.00 and 14.00

Staging and Operations Manager

Riyadh

June 30, 2024

ROLE OVERVIEW

The opportunity exists for a dynamic, motivated, and experienced Staging and Operations Manager to join the 54 team, to support the execution of the company’s international portfolio of professional Tour events. Initially focussed on the Aramco Team Series, Saudi Ladies International and the LIV Golf International Team Series, the candidate will be responsible for a variety of aspects within the Staging and Operations team, consistency of delivery, supporting all pillars of the 54 Events department, including guest services, marketing communications, partnerships, and finance.

The desired candidate should have event experience and possess an understanding of the professional golf event ecosystem, have strong personal motivation, be comfortable working supervised and unsupervised, and expect long event hours. The candidate should enjoy traveling and be comfortable spending time away from home to both build and deliver world-class golf events.  The candidate should be able to work together in a team, supporting all roles within the staging and operations team. A knowledge of event components including supply chain, operations, logistics, structures and scheduling is preferred.

The candidate will be based in Riyadh and will be fluent in Arabic. A keen eye for detail, the ability to work under tight deadlines and excellent communication skills are essential.

Tasked with planning and execution of essential aspects of the event and supported by the 54 directors, the candidate must be comfortable executing a variety of tasks:

KEY ROLES & RESPONSIBILITIES

  • Manage and support Executives to plan and execute activities related to the build and delivery of an International Golf Event
  • Conduct performance reviews of team executives
  • Manage site build: planning and staffing

Staging

  • Manage the implementation (including suppliers) of event staging, including the on-site rigging and derigging of all structures.

Operations – Implementation

  • Manage, track and implement a build schedule.
  • Manage the implementation (including suppliers) of operational elements of the event.
  • Coordinate progress reports and assist with event scheduling.

Branding – Implementation

  • Liaise with contractors.

Logistics

  • Assist with event shipping requirements
  • Manage asset inventory, and movement of event assets
  • Manage permissions and event permits
  • Liaise with and manage contractors.
  • Liaise with other departments in the Events group.
  • Liaise with the venue, Golf Saudi and or Golf Club.
  • Support with the RFP process, including approval process.
  • Liaise with structural engineers and health and safety teams, to ensure a clean, safety compliant environment is maintained.

DESIRED SKILLS & ATTRIBUTES

  • An excellent communicator and team player
  • Proficient in Excel, Word and PowerPoint
  • Strong budgeting skills
  • Ability to use project management software such as Monday.com.
  • Comfortable talking to stakeholders at all levels
  • Valid driver’s licence.
  • Forklift (or similar plant) licence would be an advantage.
  • Strive to an ethos of sustainability
  • Proficiency of Microsoft Visio would be an advantage

SALARY & BENEFITS

  • Competitive Salary
  • Annual Discretionary Company Bonus – up to 8% – 3% Company & 5% Individual
  • 25 days annual leave (+ public holidays), pro-rated
  • Employee Assistance Program (EAP)
  • Health Insurance
  • P54 Goodie Bag
  • Working hours will be Sunday to Thursday, 09.00 to 17.30 with an hour taken for lunch between 12.00 and 14.00 with travel and additional hours as reasonably required.

Tourism Account Director

KSA

June 30, 2024

ROLE OVERVIEW

The Tourism Account Director will work across a host of 54’s rightsholder, events, destination and tourism clients, providing tourism strategy and working directly with the Head of Tourism and other senior client leads to ensure timely delivery for our clients.

The Tourism Account Director will support on the development and delivery of golf tourism programmes in overseas markets, including aligning domestic stakeholders to develop a cohesive golf tourism experience, working with trade entities to generate inbound visits and integrating promotional programmes to drive interest.

Reporting into the Head of Tourism, the successful candidate will be highly analytical with a solid understanding of global golf tourism trends.

KEY RESPONSIBILITIES

Tourism Strategy

  • Support on the delivery of impactful golf tourism strategies on behalf of a range of clients, including governing bodies, events and destinations
  • Conduct market analyses incorporating audience data, global golf participation levels and competitor benchmarking
  • Deliver high-quality client reports including (but not limited to) SWOT analyses, performance benchmarking, success metrics, capacity modelling and economic impact forecasting.

Trade Marketing

  • Build a global network of trusted tour operators and on-sellers who can be called on for different clients
  • Deliver co-operative marketing initiatives for the benefit of our clients
  • Work with diverse stakeholder groups (tourist boards, golf courses, sports facilities, hotels, airlines, restaurants, leisure providers, DMCs, etc)
  • Create and deliver effective TO FAM trip programmes
  • Integrate our clients with global trade shows, both golf-specific and wider travel-related, to create exposure and sales/partnerships opportunities
  • Work with cross-departmental teams as part of integrated client delivery

Reporting

  • Provide concise updates to senior management and key stakeholders
  • Commission and utilise research and insights to support the continued progression of 54’s tourism offering

ADDITIONAL REQUIREMENTS

  • Knowledge of global golf tourism market and trends
  • Knowledge of the global golf and travel media landscapes
  • Highly analytical mindset
  • Excellent written and verbal communication skills
  • Good organisational skills and the ability to manage a variety of tasks
  • International travel
  • Be an excellent up-and-down manager
  • Knowledge of current trends relating to sports marketing preferred
  • Minimum of 6 years experience working in travel/tourism/destination marketing
  • Ability to work flexible hours

SALARY & BENEFITS

  • Competitive Salary
  • 30 Calendar Days (Inc. Public Holidays as per UAE Law)
  • Annual Discretionary Company Bonus – up to 8% (3% Company & 5% Individual)
  • Health Insurance
  • Employee Assistance Program (EAP)
  • P54 Goodie Bag
  • Working hours will be Sunday to Thursday, 09.00 to 17.30 with an hour taken for lunch between 12.00 and 14.00 with travel and additional hours as reasonably required.
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