help us SHAPe THE FUTURE OF SPORT
Commercial Manager
London
ROLE OVERVIEW:
We are seeking a driven and commercially minded Commercial Manager to lead the sales and business development function at Behind the Volt. This is a key client-facing role focused on identifying new opportunities, building long-term partnerships, and driving growth across the full spectrum of BTV’s services.
The successful candidate will be responsible for developing a pipeline of qualified leads, owning client relationships, delivering against revenue targets, and promoting the BTV proposition to both existing and new markets. You’ll work across sports, entertainment, experiential activations, and global live events – tailoring technical and creative solutions to meet the unique needs of every brief.
KEY ROLES AND RESPONSIBILITIES:
Sales Strategy & Business Development:
- Lead the development and execution of the BTV sales strategy in collaboration with the Leadership team
- Identify, target, and convert new business opportunities across sectors including sports, festivals, conferences, exhibitions, brand activations, and broadcast
- Build a strong and qualified pipeline through proactive outreach, networking, referrals, and strategic prospecting
- Manage inbound opportunities and RFP responses with clarity, pace, and attention to detail
- Create, prepare and deliver compelling sales proposals, pitch decks, and commercial presentations in collaboration with the creative and operations teams
Client Relationship Management:
- Own and grow key client relationships, acting as the primary commercial point of contact from pitch to delivery
- Work consultatively to understand client objectives and tailor BTV’s offerings across:
- Consultancy (Strategy, Design and Planning)
- Networks & Infrastructure (Information, E-Sport/Broadcast, Converged)
- Digital (Displays, Interactive, Broadcast Visuals)
- Lighting (Projection Mapping, Lasers, Scenic Lighting)
- Special Effects (Pyrotechnics, Activations, Atmospheric Enhancements)
- Lead commercial negotiation, contract development, and deal closure
- Ensure clients are supported with exceptional service and proactive solution design
Commercial Performance & Reporting:
- Track and report on sales performance against quarterly and annual targets
- Monitor market trends, competitive activity, and sector opportunities
- Collaborate with finance to develop accurate forecasting and budget alignment
- Represent BTV at sport and industry events, trade shows, and client meetings
EXPERIENCE & SKILLS REQUIRED:
- 5+ years in a commercial, sales, or business development role in live events, experiential, broadcast, or creative technology sectors
- Demonstrated success in selling complex, multi-service event solutions (e.g. production, technical, creative, digital content)
- B2B sales experience with existing contacts within the sports Industry
- Confident presenting and pitching to senior decision-makers and stakeholders
- Strong understanding of live event ecosystems and client needs across sport, entertainment, and broadcast
- Experience managing the end-to-end sales cycle from lead generation to deal closure
- Ability to translate complex technical capabilities into clear, engaging client solutions
- Skilled in CRM systems (Salesforce preferable), pipeline management, and commercial reporting
- Collaborative, entrepreneurial, and solution-oriented mindset
- Technical knowledge of BTV's business, or ability to understand it
PERSONAL ATTRIBUTES:
- Passionate about live experiences, sports and entertainment innovation
- Entrepreneurial spirit with high personal accountability
- Excellent interpersonal, networking and communication skills
- Curious, agile, and confident navigating fast-paced environments
- Proactive self-starter who thrives on building something new and impactful
- Flexible and trustworthy with willingness to travel frequently or for long durations
WHY YOU?
- You’re a proven relationship builder who can open doors and close deals in the live events space
- ou thrive in fast-moving entrepreneurial environments and are motivated by driving commercial growth
- You turn complex service offerings into clear, compelling client solutions
- You’re passionate about live experiences and want to shape the future of global events
SALARY AND BENEFITS (dependent on location and term of employment):
- Competitive base salary + commission structure
- Annual Discretionary Bonus (Up to 8%: 3% Company / 5% Individual)
- 25 Days Annual Leave (+ Public Holidays), pro-rated
- Private Healthcare
- Employee Assistance Program (EAP)
- Flexible working hours
PR Account Director
Riyadh
ABOUT 54GROUP:
54 is a sports and entertainment agency operating across five regions and nine offices: United Kingdom (London), Europe (Sotogrande, Spain), MENA (Riyadh, Saudi Arabia & Dubai and Abu Dhabi, United Arab Emirates), APAC (Singapore, Vietnam & Adelaide, Australia) and USA (West Palm Beach, Florida). It works with rights holders, governing bodies, developers, household brands and major investors who share its belief in the power of sport. 54 comprises three service areas each consisting of two divisions: Strategic Advisory (Consultancy and Data & Insights), Asset Optimisation (Operations and Commercial) and Activation & Engagement (Events and Marketing). At its core, the company has an unwavering belief in embracing the opportunities offered by pushing at the edges of conventional wisdom.
Since its inception, 54 has gained significant recognition for its rapid growth and innovation in the golf industry. The company was named the 4th and 12th fastest-growing company in the United Kingdom by the Sunday Times Virgin Atlantic Fast Track 100 in 2019 and 2020, respectively. Additionally, 54 was ranked 171st in the Financial Times’ FT1000 list of the fastest-growing companies in Europe in 2021 and has been honoured five times consecutively as ‘Golf Business of the Year’ at the World Golf Awards, most recently in November 2024.
ROLE OVERVIEW:
We are seeking a dynamic and experienced PR Account Director who is fluent in both Arabic and English, to support the delivery of earned media campaigns for a number of high-profile clients in the Gulf region — including Golf Saudi’s ongoing work across events, corporate communications, tourism, and the Arab Golf Federation.
This role is ideal for a senior PR professional with experience in sports communications, who can confidently lead storytelling and media engagement across both Arabic and English-language markets.
KEY ROLES AND RESPONSIBILITIES:
- Lead strategic planning for integrated PR campaigns, contributing to client comms plans, timelines, content calendars and KPIs
- Translate communications objectives into robust, insight-driven earned media strategies, tailored to local and international audiences
- Develop bilingual press releases, Q&As, media alerts, speeches, and op-eds across client campaigns
- Draft, translate, and distribute between 30–50 press releases across English and Arabic media outlets over the contract period
- Provide executive positioning support, including strategic messaging, ghostwriting, briefing materials, and pitching live and written interviews to top-tier media
- Build and maintain strong media relationships with Arabic-language media across KSA, the GCC and pan-Arab markets
- Represent clients at press events, media briefings, and activations, providing senior support on-site or remotely as needed
- Monitor Arabic and English media coverage, assess tone and narrative alignment, and feed insights into evolving strategy and reporting
- Collaborate with internal teams and client stakeholders to align earned media activity with wider corporate and brand priorities
SPECIAL SKILLS/EXPERIENCE/APTITUDES NEEDED:
- Minimum 7 years’ PR or strategic communications experience, ideally within a leading agency or in-house at a high-profile organisation
- Fluent in Modern Standard Arabic and English, with excellent written and spoken communication in both languages
- Strong track record in strategic communications planning and campaign development
- Demonstrated success in executive comms, media interview pitching, and high-volume press office management
- In-depth understanding of the Gulf region’s media, cultural and political landscape
- Background in sport, tourism, destination marketing, or government affairs
- Able to work flexibly and independently in a fast-paced, multinational team
- Willingness to travel within the GCC or attend events as required
Also Desirable:
- Established relationships with leading Gulf-region journalists in business, sport, and travel
- Experience supporting sovereign clients, giga-projects or government entities
- Familiarity with KPIs and PR reporting tools
- Experience integrating PR with wider Paid, Owned and Creative functions.
SALARY AND BENEFITS:
- Competitive Salary
- Annual Discretionary Company Bonus – up to 8% - 3% Company & 5% Individual
- 33 days annual leave (+ public holidays), pro-rated
- Working hours will be from 09.00 to 17.30 Sunday to Thursday with an hour taken for lunch between 12.00 and 14.00
Partnerships Operations Manager
Riyadh
ROLE OVERVIEW:
The Partnership Operations Manager will play a key role within the partnerships team focusing on development of the guest experience strategy and supporting with operational tasks related to partnership asset delivery.
The role requires proven administration skills and experience in partnerships or events supporting the Partnership Director in the implementation of processes across the team.
KEY ROLES AND RESPONSIBILITIES:
Guest Experience:
- Lead the development and planning of the guest experience for P54 clients and partners
- Lead all aspects of the partner guest experience, including working with the guest services team to deliver partner guest invitations and follow-up communications, managing partner guest lists, generating RSVP reports.
- Drive innovative, forward-thinking guest management concepts to improve guest experience and maximise commercial opportunities for 54
- Budget management across all guest management-related areas within Partnerships
- Produce detailed proposals for events, including timelines, venues, suppliers, legal obligations, staffing, and budgets
- Support with the delivery of the Aramco guest management program at Aramco Team Series events:
- Gifting:
- Conceptualise unique partner gifting ideas within the event budget
- Source and contract reliable suppliers for gift production
- Manage shipping, packaging, distribution, and tracking of all gifts
- Accommodation:
- Propose, arrange, and confirm all partner accommodation requirements across events
- Coordinate partner accommodation needs with the Guest Services team before each event
- Manage room inventory at relevant hotels for each event and coordinate any room drops
- Transport:
- Create a detailed transport specification for partner-related transport requirements across events
- Coordinate with the Guest Services team before each event
- Conceptualise ways to enhance the partner transport experience
- Hostesses
- Manage partnership-related hostess requirements across events
- Coordinate partner-related hostess needs with the guest management team.
- Arrange logistics (accommodation, transport), write hostess briefs, and manage partner-related hostess presence on site
- Special Events
- Manage partner attendance at tournament-related Special Events, such as The Draft and Pro-Am Prizegiving
- Conceptualise and execute bespoke events for partners, including dinners, experiences, golf clinics, etc. Including sourcing venues, managing budgets, sourcing entertainment and other suppliers, creating bespoke printed items and gifts specific to the event, managing guest logistics, managing communications, and being on-site for set-up
- Gifting:
Partnership Operations:
- Rights Tracking:
- Ensure client rights and benefits are met as a minimum, striving to overachieve and where appropriate to strategically overdeliver
- Ensure rights trackers are created for each partner contract and take ownership to ensure these are regularly updated
- Printing & Signed Items:
- Manage print requirements, liaising with local suppliers, managing deliveries, and on-site distribution
- Ensure a fresh and innovative approach for all printed materials, including welcome letters, specialised itineraries, and partner-specific drawsheets
- Manage partner signed inventory, including packaging, framing and shipping
- Logistics & Storage:
- Lead on logistics of partner inventory at events and from one event to another
- Create and own an inventory tracker
- Manage secure storage and security protocols e.g. locks/codes / CCTV
SPECIAL SKILLS/EXPERIENCE/APTITUDES NEEDED:
Travel:
- Extensive travel is needed for this role, you will need to be comfortable travelling 8-10 weeks per year
SALARY AND BENEFITS:
- Competitive Salary
- Annual Discretionary Company Bonus – up to 8% - 3% Company & 5% Individual
- 33 days annual leave (+ public holidays), pro-rated
- Working hours will be from 09.00 to 17.30 Sunday to Thursday with an hour taken for lunch between 12.00 and 14.00
Senior Advertising Account Executive
London
ROLE OVERVIEW:
This opportunity exists for an organised and driven Senior Advertising Executive to join the 54 media team in its delivery of all paid for advertising of a tier 1 client for the agency, as well as providing support on other clients across the business.
A keen interest in the game of golf and good experience in advertising planning and buying role within the sports industry or at a leading media agency is required.
The candidate must be comfortable working on a variety of projects across multiple markets concurrently and working to tight deadlines.
KEY ROLES & RESPONSIBILITIES:
Media Planning, Buying and Partnerships
- Support with media planning and buying across multi platforms with a focus on digital
- Working with senior members of the team to activate advertising campaigns for key clients
- Negotiate paid for activity with key media partners and digital platforms
- Develop create activation strategies and take responsibility for their delivery on time and to budget, and ensure that they deliver pre-agreed returns
- Supply campaign creative to all key media owners ensuring all artwork is delivered in right size and spec
Admin, Monitoring and Evaluation
- Liaise with Ad trafficking department to ensure smooth running of campaign
- Monitor and optimise campaigns against pre agreed KPI’s
- Deliver campaign analysis to clients both during and post campaign to demonstrate performance and learnings gained.
SPECIAL SKILLS/EXPERIENCE/APTITUDES NEEDED:
- Experience in media planning and buying role with a focus in digital (at least 2 years)
- Knowledge and experience of Digital Ad trafficking
- Excellent written & verbal communication skills
- Strong interpersonal skills & the ability to communicate with a diverse range of people.
- Good organisational skills and ability to manage a variety of tasks
- Administrative & IT skills, and an ability to maintain records and produce reports
SALARY & BENEFITS:
- Competitive Salary
- Annual Discretionary Company Bonus – up to 8% - 3% Company & 5% Individual
- Pension scheme
- Life Assurance
- Income Protection
- 25 days annual leave (+ public holidays), pro-rated & Birthday off
- Increased annual leave with years of service
- Employee Assistance Program (EAP)
- Private Healthcare
- Enhanced Parental Leave
- Staff clothing
- Working hours will be from 09.00 to 17.30 with an hour taken for lunch between 12.00 and 14.00
Traffic Manager - Rolling Contract
London
ABOUT 54GROUP:
54 is a sports and entertainment agency operating across five regions and eight offices: United Kingdom (London), Europe (Sotogrande, Spain), MENA (Riyadh, Saudi Arabia & Dubai, United Arab Emirates), APAC (Singapore & Adelaide, Australia) and USA (West Palm Beach, Florida & New York). It works with rights holders, governing bodies, household brands and major investors who share its belief in the power of sport. 54 comprises three service areas each consisting of two divisions: 1. Strategic Advisory (Consultancy and Data & Insights), 2. Asset Optimisation (Operations and Commercial), 3. Activation & Engagement (Events and Marketing). At its core, the company has an unwavering belief in embracing the opportunities offered by pushing at the edges of conventional wisdom to turn the improbable into the unignorable.
ROLE OVERVIEW:
The opportunity exists for a highly organised and proactive Traffic Manager to join our dynamic global creative studio, based from our London head office. You’ll be the central hub of our studio operations, ensuring that projects flow smoothly from briefing to delivery. This role is ideal for someone who thrives in fast-paced environments, has a keen eye for detail, and enjoys working with cross-functional teams.
KEY ROLES AND RESPONSIBILITIES:
- Project Scheduling: Manage and maintain the studio’s production schedule, ensuring resources are allocated effectively across multiple projects.
- Workflow Coordination: Oversee the movement of creative work through the studio, from initial briefing to final output.
- Resource Management: Assign tasks to designers based on availability and skillset
- Stakeholder Communication: Act as the liaison between account managers, creatives, and external suppliers to ensure timelines and expectations are met.
- Process Improvement: Identify bottlenecks and implement solutions to improve studio efficiency.
- Reporting: Track project progress and provide regular updates to senior management.
SPECIAL SKILLS/EXPERIENCE/APTITUDES NEEDED:
- Proven experience in a traffic or studio management role within a creative or marketing agency.
- Strong understanding of creative workflows and production timelines.
- Excellent organisational and time-management skills.
- Confident communicator with the ability to manage multiple stakeholders.
- Familiarity with project management tools (e.g., Trello, Asana, Monday.com).
- Calm under pressure and able to adapt quickly to changing priorities.
SALARY AND BENEFITS:
- Competitive Salary
- Working hours will be from 09.00 to 17.30 with an hour taken for lunch between 12.00 and 14.00