help us SHAPe THE FUTURE OF SPORT

ROLE OVERVIEW:

Reporting to the Head of Guest Experience, the Guest Experience Director EMEA & Americas provides leadership, communication, oversight and guidance to a team of events staff delivering Guest Experience elements of each event in the region. Responsible for team working across Europe, the Middle East and Americas, the role is focused on the effective management of the team and provision of necessary guidance and oversight to deliver 54’s contracted portfolio of events to standards, to push innovation and to support our business expansion. Day-to-day leadership on key flagship events is also expected.  

The desired candidate must demonstrate seniority and a history of managing teams and client relationships, as well as significant large-scale international events experience, with specialist expertise in elements of Guest Experience, particularly hospitality, F&B, fan experience, accommodation, transportation, VIP programs, guest management platforms and communications/ CRM.

The candidate must be comfortable managing a variety of relationships and have the flexibility to travel internationally and work in different cultures. They must boast strong personal motivation and be comfortable working remotely and unsupervised, with the ability to manage multiple projects and tight deadlines. Excellent interpersonal and communication skills are essential, as are a positive and collaborative attitude.

An interest in, and understanding of, professional sports and their ecosystems is advantageous.

KEY ROLES & RESPONSIBILITIES:

Specifically, the Guest Experience remit includes:

• Hospitality, F&B and Experiential:
• Optimisation of design and delivery of hospitality spaces and services
• Procurement of catering suppliers and F&B concessions
• Conceptualisation, formatting and delivery of special events including welcome parties, gala dinners, panel discussions and prizegiving ceremonies
• Curating brand partners and suppliers to help drive the event experience
• Provision of front-of-house host/ hostess staff
• Collaboration with sister agencies on fan village elements.

Accommodation & Logistics:

• Procurement, contracting and management of hotel room blocks for various groups
• Scheduling and delivery of transportation services including airport transfers, VIP courtesy cars and team buses
• Procurement and provision of branded team clothing
• Event schedules
• Printed items

Guest Management

• Guest Management (CRM) Systems, invitations, registration & communications
• Guest journeys
• Accreditation
• VIP guest programs and services
• Gifting elements and trophies
• Customer service elements to support ticketing teams
• Pro-Am tournaments.

The Guest Experience Director EMEA will be tasked with:

• The leadership and line management of the Guest Experience events team in the region
• Supporting the creation and ongoing update of Guest Experience Scopes of Work, Standard Operating Procedures and workflow management pertinent to the region, in order to provide the team with necessary tools and frameworks for best practice
• Recruiting and appointing Guest Experience permanent and freelance team members to fulfil event project delivery in the region
• Providing the necessary training and upskilling of all team members, and overseeing the personal development and progression of permanent team members, in the region
• Ensuring the welfare and positive employee experience of all Guest Experience staff in the region
• Effective two-way communications including chairing team meetings, 1-2-1s, providing email updates, delivering and receiving written and verbal feedback, presenting client updates, hosting team ‘away days’, contributing insights to senior management, cross-departmental collaboration with colleagues, and presenting to staff during company forums.
• In conjunction with the wider business, manage any insurance, legal, health and safety obligations associated with the team’s responsibilities on events in the region
• Overall responsibility for the successful and on-budget delivery of Guest Experience elements of events in the region
• Supporting in the development of new business or host venue agreements in the region
• Support in the maintenance of client relationships in the region.

SALARY AND BENEFITS:

• Competitive Salary
• Annual Discretionary Company Bonus – up to 8% - 3% Company & 5% Individual
• 25 days annual leave (+ public holidays), pro-rated
• Employee Assistance Program (EAP)
• Private Healthcare
• Staff clothing
• Hybrid working with a preference for 3+ days a week in the office when not travelling
• Days off in lieu of weekend days worked on events

WORKING HOURS & TRAVEL:

• Office working hours 09.00 to 17.30 weekdays with an hour for lunch. Longer working hours may be required during events
• Up to 16 weeks travel per year anticipated, covering some weekend working on events.

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ABOUT 54GROUP:

54 is a sports and entertainment agency operating across five regions and eight offices: United Kingdom (London), Europe (Sotogrande, Spain), MENA (Riyadh, Saudi Arabia & Dubai, United Arab Emirates), APAC (Singapore & Adelaide, Australia) and USA (West Palm Beach, Florida & New York). It works with rights holders, governing bodies, household brands and major investors who share its belief in the power of sport. 54 comprises three service areas each consisting of two divisions: 1. Strategic Advisory (Consultancy and Data & Insights), 2. Asset Optimization (Operations and Commercial), 3. Activation & Engagement (Events and Marketing). At its core, the company has an unwavering belief in embracing the opportunities offered by pushing at the edges of conventional wisdom to turn the improbable into the unignorable.  

ROLE OVERVIEW:

54 is seeking a Partnership Director to lead the account strategy and delivery of several key relationships in the region. As the Partnership Director, you will be responsible for developing and executing partnership strategies, managing key partner relationships, and driving revenue growth. The ideal candidate will have a deep understanding of sports marketing, exceptional leadership skills, and a proven track record in developing successful partnerships.

KEY ROLES AND RESPONSIBILITIES:

Responsibilities:

• Develop and implement a comprehensive account strategy to drive partner business growth and achieve objectives
• Manage and nurture relationships with key partners, ensuring their needs are met and objectives are aligned with the organization's goals
• Collaborate with internal teams to develop and execute partnership activation plans and integrated campaigns
• Track and analyze partnership performance metrics, providing regular reports and insights to stakeholders
• Stay updated on industry trends and competitor activities to identify new partnership opportunities and maintain a competitive edge
• Identify and secure strategic partnership opportunities that align with the company's objectives and target market
• Lead negotiations and contract discussions with potential partners, ensuring mutually beneficial agreements
• Lead and mentor a team, providing guidance and support in executing partnership initiatives
• Develop and manage the partnerships budget, ensuring effective allocation of resources

SKILLS, KNOWLEDGE & EXPERTISE

• Bachelor's degree in marketing, business administration, or a related field
• 8+ years of relevant work experience in sports partnerships, business development, or related roles
• Proven track record in developing and managing successful partnerships, preferably within the sports marketing industry
• Strong leadership and team management skills, with the ability to inspire and motivate a team
• Exceptional communication and negotiation skills, with the ability to influence stakeholders at all levels
• Strategic thinker with the ability to identify partnership opportunities and develop innovative solutions
• Analytical mindset with proficiency in data analysis and reporting
• Strong business acumen and understanding of market dynamics
• Ability to work in a fast-paced environment and manage multiple priorities

SALARY AND BENEFITS:

• Competitive Salary
• Annual Discretionary Company Bonus – up to 8% - 3% Company & 5% Individual
• 33 days annual leave (+ public holidays), pro-rated
• Working hours will be from 09.00 to 17.30 Sunday to Thursday with an hour taken for lunch between 12.00 and 14.00

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ABOUT 54GROUP:

54 is a sports and entertainment agency operating across five regions and eight offices: United Kingdom (London), Europe (Sotogrande, Spain), MENA (Riyadh, Saudi Arabia & Dubai, United Arab Emirates), APAC (Singapore & Adelaide, Australia) and USA (West Palm Beach, Florida & New York). It works with rights holders, governing bodies, household brands and major investors who share its belief in the power of sport. 54 comprises three service areas each consisting of two divisions: 1. Strategic Advisory (Consultancy and Data & Insights), 2. Asset Optimisation (Operations and Commercial), 3. Activation & Engagement (Events and Marketing). At its core, the company has an unwavering belief in embracing the opportunities offered by pushing at the edges of conventional wisdom to turn the improbable into the unignorable.

ROLE OVERVIEW:

54 Arabia are seeking a Partnership Executive to join our growing team in Riyadh Saudi Arabia. The primary focus of this role will be to develop and execute partnership activation plans and manage partner relationships. The ideal candidate will have a deep understanding of sports marketing, excellent communication skills, and experience managing partner activations and logistics.

KEY ROLES AND RESPONSIBILITIES:

• Develop and execute partnership activation plans that align with the partners strategy
• Manage all aspects of partner activations, including planning, logistics, and execution
• Collaborate with partner teams to ensure partner activations integrate with overall campaign objectives
• Track and analyse partner activation metrics to measure program success and report on ROI
• Cultivate and maintain strong relationships with partners and stakeholders
• Communicate regularly with partners to ensure their expectations are being met
• Support the Partnerships Officer in looking after guest experiences at 54 Arabia events
• Assist with ad hoc projects as needed

SKILLS, KNOWLEDGE & EXPERTISE

• Bachelor's degree in marketing, sports management, or a related field preferred but not pre-requisite
• 3-5 years of relevant work experience in marketing, sports management, or partnership management
• Deep understanding of sports marketing and partner activation best practices
• Strong organizational and project management skills, with strong attention to detail
• Excellent communication skills, both written and verbal
• Ability to work independently and as part of a team
• Proficiency in Microsoft Office, particularly Excel and PowerPoint
• Passion for sports and a desire to work in the sports marketing industry

SALARY AND BENEFITS:

• Competitive Salary
• Annual Discretionary Company Bonus – up to 8% - 3% Company & 5% Individual
• 33 days annual leave (+ public holidays), pro-rata
• Working hours will be from 09.00 to 17.30 Sunday to Thursday with an hour taken for lunch

ROLE OVERVIEW:

The opportunity exists for an enthusiastic Partnerships Manager to join the 54 team.

The role will centre around the activation of major global sports sponsors and the delivery of partnership rights across the Aramco Team Series, Aramco Saudi Ladies International and other 54 promoted events.

A passion for sport and an interest in developing and managing commercial partnerships is required for this position.

KEY ROLES AND RESPONSIBILITIES:

This is an opportunity so there is scope to take ownership, shape the role and grow your skill set.

The role will include:

• Strategy and Planning
• Overseeing the delivery of an annual sports partnership activation of a major global sponsor including hospitality, brand, digital and broadcast content
• Delivering a partnership management programme across the 54 promoted golf events of Title Partners through to Official Suppliers
• Creating and managing partnership activations pre, during, and post-event, utilising other departments within the 54 business to ensure ROI
• Working with the Partnerships & Commercial teams, to deliver a commercial partnerships strategy and timeline
• Coordination & Delivery
• Co-ordinating partnership management for the Aramco Team Series
• Preparation of partner manuals, meeting agendas, minutes, and work in progress documentation
• Detailed management & delivery of partner inventory across physical and digital branding, golfing inventory
• Oversight of partner guest management programmes and VIP on-sight management
• Working closely with Marketing and Communications teams to bring partner narrative in to event messaging
• Tracking of team task management and workloads across partners and events
• Monitoring and Evaluation
• Create and share reports with key stakeholders
• Create and maintain good working relationships with Series and event partners

SPECIAL SKILLS/EXPERIENCE/APTITUDES NEEDED:

• Highly driven approach with immaculate attention to detail
• Oral and digital presentation skills
• Strong interpersonal and teamwork skills; the ability to collaborate with key internal and external stakeholders and departments to achieve objectives
• Competence and empathy in working with diverse stakeholders
• Sport industry interest essential and an understanding of the professional golfing landscape

SALARY AND BENEFITS:

• Competitive Salary
• Annual Discretionary Company Bonus – up to 8% - 3% Company & 5% Individual
• 25 days annual leave (+ public holidays), pro-rated
• Employee Assistance Program (EAP)
• Health Insurance
• 54 Goodie Bag
• Working hours will be Monday to Friday , 09.00 to 17.30 with an hour taken for lunch between 12.00 and 14.00 with travel and additional hours as reasonably required.

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ROLE OVERVIEW:

54 is looking for a Partnership Manager to join its growing team in Riyadh, Saudi Arabia. The Partnership Manager will be responsible for developing and executing partnership activation plans and managing partner relationships. The ideal candidate will have a deep understanding of sports marketing, excellent communication skills, and extensive experience managing partner activations and logistics.

KEY ROLES AND RESPONSIBILITIES:

• Develop and execute partnership activation plans that align with the partner's strategy
• Manage all aspects of partner activations, including planning, logistics, and execution
• Collaborate with partner teams to ensure partner activations integrate with overall campaign objectives
• Track and analyze partner activation metrics to measure program success and report on ROI
• Cultivate and maintain strong relationships with partners and stakeholders
• Communicate regularly with partners to ensure their expectations are being met
• Manage and oversee partner guest experiences at 54 events
• Develop new business opportunities with partners and assist with contract negotiations
• Provide insights and recommendations to improve partnership performance and increase revenue

SPECIAL SKILLS/EXPERIENCE/APTITUDES NEEDED:

• Bachelor's degree in marketing, sports management, or a related field preferred
• 5+ years of relevant work experience in marketing, sports management, or partnership management
• Deep understanding of sports marketing and partner activation best practices
• Strong organizational and project management skills, with strong attention to detail
• Excellent communication skills, both written and verbal
• Ability to work independently and as part of a team
• Proficiency in Microsoft Office, particularly Excel and PowerPoint
• Passion for sports and a desire to work in the sports marketing industry

This is a full-time position, and compensation will be commensurate with experience. The successful candidate will have the opportunity to work with a dynamic team and gain valuable experience in the sports marketing industry. If you meet the requirements and are interested in this opportunity, please submit your resume and cover letter.

SALARY AND BENEFITS:

• Competitive Salary
• Annual Discretionary Company Bonus – up to 8% - 3% Company & 5% Individual
• 33 days annual leave (+ public holidays), pro-rated
• Working hours will be from 09.00 to 17.30 Sunday to Thursday with an hour taken for lunch between 12.00 and 14.00

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ROLE OVERVIEW:

The opportunity exists for an enthusiastic, driven, and strategically minded Senior Project Manager to join the Reddoor Live team, leading the planning, management and execution of projects across our diverse international events portfolio. The desired candidate will be report into the Global Operations Director, can be based remotely with extensive international travel. This is a broad operational role working on multiple Reddoor Live projects and to tight deadlines.

KEY ROLES & RESPONSIBILITIES:

As a Senior Project Manager, you will lead the planning, execution, and management of experiential sports activations at and special events at both national and international sports events, ensuring delivery of client objectives and company goals. Your role will encompass strategy, leadership, and the ability to deliver on complex projects, while maintaining a client-focused approach and adhering to strict timelines and budgets.

Strategy & Planning

• Manage the end-to-end planning and execution of events, including scheduling, budgeting, event design, procurement, and logistics.
• Collaborate with business development and Global Operations Director on developing event strategies that align with client objectives and broader company goals.
• Create detailed event plans, timelines, and budgets, maintaining accurate documentation and ensuring the successful delivery of each event.
• Conduct research to identify suitable venues, vendors, and resources, ensuring the best options are available to meet client needs.
• Prepare event proposals and client-facing presentations, ensuring all aspects are tailored to the client’s vision.
• Contribute innovative ideas to enhance event experiences and exceed client expectations.

Leadership & Coordination

• Lead the allocated project team
• Serve as the main point of contact for external stakeholders and clients.
• Lead regular project management progress meetings with the project team.
• Work closely with internal departments (design, production, finance etc.) to ensure seamless execution of event plans.
• Delegate tasks and responsibilities to team members, providing guidance and monitoring progress to ensure timely and successful project completion.
• Coordinate with vendors and suppliers to secure services, manage deliverables, and maintain strong professional relationships.
• Support on-site event operations, overseeing setup, live event management, and post-event dismantling.
• Foster a collaborative team environment, promoting teamwork and the sharing of best practices across departments.

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ABOUT 54GROUP:

54 is a sports and entertainment agency operating across five regions and eight offices: United Kingdom (London), Europe (Sotogrande, Spain), MENA (Riyadh, Saudi Arabia & Dubai, United Arab Emirates), APAC (Singapore & Adelaide, Australia) and USA (West Palm Beach, Florida & New York). It works with rights holders, governing bodies, household brands and major investors who share its belief in the power of sport. 54 comprises three service areas each consisting of two divisions: 1. Strategic Advisory (Consultancy and Data & Insights), 2. Asset Optimisation (Operations and Commercial), 3. Activation & Engagement (Events and Marketing). At its core, the company has an unwavering belief in embracing the opportunities offered by pushing at the edges of conventional wisdom to turn the improbable into the unignorable.  

ROLE OVERVIEW:

The opportunity exists for a dynamic, motivated and experienced Series Operations Director to join the 54 team, to oversee & lead Event Operations for a key client within 54’s global events portfolio

The candidate will be responsible for all aspects of the continuity across multiple events within the series as it pertains to Operational delivery, including, rightsholder, partner and client liaison, budget and project management, operations, production and logistics.

An understanding of the professional sports event ecosystem, its stakeholders, rightsholders and suppliers is an advantage but an ability to navigate and learn about the global events environment is also sufficient for the role. The events portfolio is expanding into new sports and territories and therefore, experience in producing a wide range of major sports events is an advantage.

The desired candidate must boast extensive international event experience, strong personal motivation, demonstrate innovate and forward-thinking practices, and be comfortable working remotely as well as at the Company’s Offices. As a senior role in the 54 events division, the candidate must have extensive project management experience, with a track record of delivering multiple events successfully within tight and competitive deadlines. The candidate must be comfortable managing a variety of relationships and have the ability to travel and work in a variety of different environments and cultures.

KEY ROLES AND RESPONSIBILITIES:

Strategy & Planning

• Ensure global consistency for our client throughout their roster of events, adapting to local market conditions where required.
• Oversee key operational design and technical elements for the series, ensuring regional delivery teams operate according to standard plans.
• Create and review key operational planning documents to ensure smooth and successful implementation and delivery across multiple projects
• Liaise with Event Directors and other key internal stakeholders to ensure plans and documents are fit for purpose
• Management and review of the event delivery budgets across the event portfolio
• Liaise with internal legal and HR teams, and external H&S consultants to maintain best practice in insurance, legal and health and safety across the series
• Collaborate effectively with Procurement Manager and international Operations Directors to deliver cost efficiencies and high quality of product throughout the series
• Support across supplier negotiations, requirements, and services
• Keep up to date with the latest innovations in event operations

Leadership & Co-ordination

• Be an excellent communicator and team player
• Liaise regularly with other departments to ensure alignment
• Contribute regularly, provide good insights and support in event planning meetings
• Encourage and develop best-practice across the business
• Always create a positive team culture, providing support where required and creating clear development pathways for team members
• Lead a team of skilled professionals to deliver a wide range of activities ensuring high standards
• Must be willing to travel to oversee and/or support on international events - circa 16 weeks

Operational Delivery

• Oversee and Coordinate the work of the Event Operations Directors and their teams for all events within the series.
• Ensure all Event Operations related KPIs (including both delivery elements and reporting requirements) are met and where possible, exceeded at all times
• Create and review and ensure consistency of key operational planning documents to ensure smooth and successful implementation and delivery across multiple events within the series
• Be the key point of contact for the client’s event design and infrastructure requirements including structures and interior, technical, broadcast, branding and signage as well as wider site infrastructure as required
• Own & lead on event operations delivery and execution of specific allocated events if required
• Alongside the Event Operations Directors, oversee the build, design and usage of key operational documents including CAD Plans, Operational Schedules, Budgets and Logistics plans in line with 54 Event Operational standards
• Implement and operate at all times according to the Event Operations Safey & Risk Management System and within 54’s Event Operations Risk Management Standards
• Conduct regular meetings within the operations team on the event ensuring all key areas and specialties are aligned and delivering as required
• Act as a subject matter expert or key expert across the range of event operations services including site & infrastructure, site services, technical production, safety and risk, branding and signage and/or general support services to the client team.
• Ensure safe operations onsite, ensure the highest safety & security standards are adhered to at all times and that work is always conducted in a safe manner
• Drive world class, event operations standards in all aspects of delivery while proactively monitoring and reporting on event delivery, working with the Event Operations Directors to remedy issues before they occur.

Monitoring & Evaluation

• Concise updates to the Head of Event Operations, the leadership team and stakeholders in a timely manner about event delivery and status
• Ensure project management tools are used consistently and effectively at all times
• Produce clear and concise reports for senior management and client review in a timely manner. Including but not limited to budget reports, resourcing and post event reporting

SPECIAL SKILLS/EXPERIENCE/APTITUDES NEEDED:

• Be an excellent communicator and team player, Comfortable talking to stakeholders at all levels
• Have a passion for sport
• Be accountable and a problem solver who promotes trust and respect within the team
• Leads by example as well as being flexible and adaptable
• Collaborative and a good contributor in a team setting
• Innovative thinker
• Proficient in Excel, Word and PowerPoint
• Strong understanding of managing budgets and conducting RFP’s & RFQ’s
• Valid driver’s license.
• Proficiency of AutoCAD would be an advantage

SALARY AND BENEFITS:

• Competitive Salary
• Annual Discretionary Company Bonus – up to 8% - 3% Company & 5% Individual
• 25 days annual leave (+ public holidays), pro-rated
• Employee Assistance Program (EAP)
• Private Healthcare
• Staff clothing

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