OUR WORK
- We work with rightsholders, brands, federations and sporting franchises who share our belief in the power of sport.
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E1
Race Against Time in Puerto Banus
54 had just three months to prepare for the staging of the E1 Puerto Banus Grand Prix in Marbella, the premium global electric speedboat series.
- Event Management
- Event Staging
- Event Hospitality Management
- Fan Zone Activation
- Stakeholder relations
- Sustainability Strategy
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McLaren
Honouring memory of Senna
Filmed at the McLaren Technology Centre in Woking, the Senna shoot required a 360-degree camera rig with 72 digital cameras and a 'bullet rig'.
- Content Innovation
- World-class production
- Stakeholder Management
- Post production
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Charley Hull
Charley unleashed on Insta
England’s Charley Hull is one of the most enigmatic players to adorn the Aramco Team Series – presented by PIF roster.
Content innovation
Social activation
Influencer Strategy
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LIV Golf Investments
A new model for golf
The challenge for 54 was to introduce a new concept which would disrupt the golfing world and give LIV Golf an eye-catching bow onto the global stage.
- Deal Sourcing
- Due Diligence
- Investor Relations
- Operational Modelling
- Commercial Modelling
- Talent Recruitment
- Event Management
- Commercial Strategy
- Marketing Strategy
- Sponsorship Activation
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OMRAN
World Cup Celebrations in Oman
How do you share the outstanding excitement of the FIFA World Cup 2022 in a neighbouring country while heightening the enjoyment of the fans?
- Concept Development
- Commercial & Marketing Strategy
- Event Production & Management
- Stakeholder Management
- Content Production
- Sponsorship Activation
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Golf Saudi
Golf’s most dynamic new market
Tasked with transforming Saudi Arabia’s golf market from a handful of grass courses to the world’s fastest growing tourism destination, we got to work.
- Benchmarking & Analysis
- Capacity Modelling
- Strategic Development
- Operational, Commercial & Capacity Modelling
- Infrastructural Development
- Elite Athlete Development
- Event Management
- Sales & Marketing
- Sponsorship Activation
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BWT Alpine F1 Team, Visit Saudi
A first for F1 and women’s sport
With just ten days between briefing and delivery, 54 threw the spotlight on Aseel al-Hamad, the first Saudi woman to drive a Formula 1 car.
- Concept Development
- Content Production
- Logistics Management
- Stakeholder Relations
- Integrated Marketing Communications
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England Golf
iGolf – a new way to play
54 was tasked with educating amateur golfers about the new World Handicap System and driving players to England Golf's subscription platform.
- Product Strategy
- Digital Development
- Brand Development
- Integrated Marketing Communications
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Golf Saudi, ARAMCO
Bringing energy to women’s sport
We don’t speculate about empowering female athletes, we catapult them to their rightful place in the sporting landscape; the Aramco Team Series shows how.
- Concept Development
- Commercial Strategy
- Marketing Strategy
- Brand Strategy
- Venue Procurement
- Event Production & Management
- Guest Management
- Stakeholder Relations
- Sponsorship Activation
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The R&A
A driving force in Golf #FOREeveryone
Golf’s Global Governing Body, The R&A, launched its Women in Golf Charter in 2018 created to inspire an industry-wide commitment at all levels.
- Brand Development
- Digital Development
- Campaign Development
- Integrated Marketing Communications
READY FOR
A CHANGE?
Our clients have a hunger for something brave, and something new. Sound like you?
"Sentosa Golf Club is honoured to work with 54. They have captured our passion and spirit in our journey to becoming known as the world’s most sustainable golf venue. This has firmly placed Sentosa on the map as an industry leader and this directly reflects their hard work to creatively shape and share our story."
Andy Johnston
General Manager and Director of Agronomy, Sentosa Golf Club
General Manager and Director of Agronomy, Sentosa Golf Club