OUR WORK

  • We work with rightsholders, brands, federations and sporting franchises who share our belief in the power of sport.
0
E1

Race Against Time in Puerto Banus

54 had just three months to prepare for the staging of the E1 Puerto Banus Grand Prix in Marbella, managing multiple stakeholders and a healthy helping of challenges to ensure a busy commercial port could continue its day-to-day activities while the venue for the premium global electric speedboat series was built.
  • Event Management
  • Event Staging
  • Event Hospitality Management
  • Fan Zone Activation
  • Stakeholder relations
  • Sustainability Strategy
0
McLaren

Honouring memory of Senna

McLaren-Senna livery reveal
  • Content Innovation
  • World-class production
  • Stakeholder Management
  • Post production

0
Charley Hull

Charley unleashed on Insta

Charley opens her Insta account in style

Content innovation

Social activation

Influencer Strategy

0
LIV Golf Investments

A new model for golf

The challenge for 54 was to introduce a new concept which would disrupt the golfing world and give LIV Golf an eye-catching bow onto the global stage.
  • Deal Sourcing
  • Due Diligence
  • Investor Relations
  • Operational Modelling
  • Commercial Modelling
  • Talent Recruitment
  • Event Management
  • Commercial Strategy
  • Marketing Strategy
  • Sponsorship Activation
0
OMRAN

World Cup Celebrations in Oman

How do you share the outstanding excitement of the FIFA World Cup 2022 in a neighbouring country while heightening the engagement and enjoyment of the fans? 54 provided an outstanding solution in the Oman Football Fan Festival.
  • Concept Development
  • Commercial & Marketing Strategy
  • Event Production & Management
  • Stakeholder Management
  • Content Production
  • Sponsorship Activation
0
Golf Saudi

Golf’s most dynamic new market

Tasked with transforming Saudi Arabia’s golf market from a handful of grass courses to the world’s fastest growing participation and tourism destination, the National Golf Strategy we devised had sustainability, strong governance, mass participation and employment opportunities at its core.
  • Benchmarking & Analysis
  • Capacity Modelling
  • Strategic Development
  • Operational, Commercial & Capacity Modelling
  • Infrastructural Development
  • Elite Athlete Development
  • Event Management
  • Sales & Marketing
  • Sponsorship Activation
0
BWT Alpine F1 Team, Visit Saudi

A first for F1 and women’s sport

With just ten days between briefing and delivery, 54 conjured a formidable city centre activation to throw the spotlight on Aseel al-Hamad, the first Saudi woman to drive a Formula 1 car.

  • Concept Development
  • Content Production
  • Logistics Management
  • Stakeholder Relations
  • Integrated Marketing Communications  
0
England Golf

iGolf – a new way to play

54 was tasked with educating amateur golfers about the new World Handicap System and driving players to England Golf's subscription platform.
  • Product Strategy
  • Digital Development
  • Brand Development
  • Integrated Marketing Communications
0
Golf Saudi, ARAMCO

Bringing energy to women’s sport

We don’t speculate about empowering female athletes, we catapult them to their rightful place in the sporting landscape, and the Aramco Team Series is showing how.
  • Concept Development
  • Commercial Strategy
  • Marketing Strategy
  • Brand Strategy
  • Venue Procurement
  • Event Production & Management
  • Guest Management
  • Stakeholder Relations
  • Sponsorship Activation
0
The R&A

A driving force in Golf #FOREeveryone

Golf’s Global Governing Body, The R&A, launched its Women in Golf Charter in 2018 created to inspire an industry-wide commitment and conversation with the goal of enabling more women and girls to maximise their potential at all levels of the sport.
  • Brand Development
  • Digital Development
  • Campaign Development
  • Integrated Marketing Communications

READY FOR
A CHANGE?

Our clients have a hunger for something brave, and something new. Sound like you?

"Sentosa Golf Club is honoured to work with 54. They have captured our passion and spirit in our journey to becoming known as the world’s most sustainable golf venue. This has firmly placed Sentosa on the map as an industry leader and this directly reflects their hard work to creatively shape and share our story."

Andy Johnston
General Manager and Director of Agronomy, Sentosa Golf Club
0