Elevating Finca Cortesin to Global Fame
- ClientFinca Cortesin
- Services RenderedOperational Strategy, Asset Development, Business Strategy Development, Integrated Marketing Communications
The challenge was to not only capitalise on the event's visibility but to also establish a long-term strategy to elevate the property within the international market. Finca Cortesin needed a business plan that would maximize the impact of hosting the Solheim Cup while enhancing the resort’s brand, increasing revenue, and driving membership growth without diminishing the quality of its golf experience or exclusivity.
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Top 2 position in Spain
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54’s marketing division developed and executed a comprehensive business plan designed to elevate Finca Cortesin’s market presence internationally. By promoting the resort’s unique positioning as the host of the Solheim Cup, 54 ensured Finca Cortesin was prominently featured on the global golfing map.
Key achievements included increasing the resort’s Green Fee Average Daily Rate (ADR) by 30% over two years, while maintaining the same number of Green Fee rounds, signalling a strong value proposition for customers. Membership joining fees were also increased by 20%, alongside a 100% year-over-year surge in membership sales. Furthermore, Finca Cortesin achieved the prestigious GEO Foundation Certification, enhancing its sustainability credentials and market appeal.
"Our relationship with 54 has been thoroughly positive for Finca Cortesin. Whether through their thoughtful guidance on our business operations or their expertise in enhancing our profile, the have partnered with us in a genuine collaboration, helping Finca Cortesin realise its postion on the global golf stage."
Increased membership joining fee by 40%
Through 54’s strategic marketing and business development efforts, Finca Cortesin successfully leveraged its Solheim Cup host status to enhance its global reputation and profitability.
The resort saw significant financial growth across green fees and memberships, as well as property sales, without compromising on service quality or guest experience. The comprehensive business plan not only capitalized on the immediate boost from the Solheim Cup but also laid the foundation for Finca Cortesin’s continued success and influence in the international golfing community.
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