Reimagining Live Experiences for LIV Golf

LIV Golf approached Behind The Volt with a bold ambition: to disrupt traditional golf presentations and deliver a new standard of live entertainment for fans, players, and broadcasters. The challenge was to create high-energy, immersive experiences that could be consistently executed across multiple international venues while remaining adaptable to diverse local conditions. From elevating the Party Hole atmosphere to transforming player entrances, every activation needed to enhance drama, engage fans, and drive broadcast impact. The scale of the series also presented logistical challenges - aligning creative and technical strategies across global locations, managing multiple vendors, and ensuring seamless delivery within demanding event schedules. Additionally, the client wanted to explore innovative uses of digital surfaces and structures, pushing the boundaries of sport presentation without compromising safety or operational efficiency.

Behind The Volt provided end-to-end creative and technical leadership, reimagining golf entertainment at every turn. We concepted and delivered custom pyrotechnics and SFX for the now-iconic Party Holes, amplifying fan energy and broadcast drama. Player entrances were elevated through immersive tunnels, lighting design, and LED-rich environments, creating theatrical moments that resonated live and on-screen. Working closely with vendors, we engineered innovative temporary structures to enhance crowd flow, presentation staging, and fan engagement spaces. Digital experimentation was also a key focus, with proof-of-concept activations including ribbon LED displays, first tee LED surrounds, and immersive merchandise experiences. The BTV team coordinated infrastructure, networks, and operational planning to ensure delivery across multiple venues, adapting creative strategies to suit cultural and environmental contexts while maintaining consistency in quality and impact.