MOB and ‘The Transporter’ deliver

Volkswagen set out to launch the new VW Transporter with a campaign that was as epic and clever as it was fun. Their goal was to captivate a global audience with a bold, unforgettable narrative.  

To bring this vision to life, they enlisted Hollywood icon Jason Statham to reprise his legendary role as ‘The Transporter’, infusing the project with star power and authenticity. In collaboration with the esteemed agency Scholz & Friends Hamburg, VW turned to MOB and their celebrated Hollywood action director Paul W.S. Anderson. Every element was meticulously crafted to deliver a dynamic, playful cinematic experience - one that not only entertained but also elevated the brand to new heights.

At the heart of MOB's approach was a proven commercial video production strategy that began with super in-depth pre-production. Our process kicked off with an original screenplay penned by Anderson, seamlessly aligning with the client’s epic campaign objectives. Drawing on his previous experience with Statham, Paul was uniquely positioned to capture the essence of ‘The Transporter’ in a way that felt both natural and electrifying.  

Intensive location scouting and bespoke prop creation ensured every element perfectly complemented the VW brand and Jason's iconic character. For the production, we assembled a top-tier Hollywood crew, ensuring every shot met our high standards. In post-production, every detail - from the precise colour grade to the original musical score - was meticulously managed by Paul and the MOB team, delivering a final product that truly resonated with the campaign’s bold vision. This comprehensive strategy flawlessly united every creative detail throughout.