54 added further momentum to its blossoming international footprint by signing a new partnership with Toro, an S&P500 globally recognized leader in innovative equipment and precision technology for the turf, landscape, and agriculture industries.

The agreement will see 54 provide a range of strategic services to the Toro brand, which has been producing market-leading, innovative equipment including turf and landscape maintenance machinery as well as snow and ice management products since it was founded in 1914.

54 will support Toro globally, expanding commercial opportunities, unlocking new strategic channels and approaches, and elevating the brand’s reach. The relationship adds to 54’s accelerating growth, providing strategic advisory, operations, event management and marketing services to a growing portfolio of partners from its Florida office.

 With more than a century of heritage, Toro is a trusted name for industry professionals who demand performance and reliability.

Headquartered in Bloomington, Minnesota, the company serves an expansive portfolio of customers across commercial turf maintenance, agriculture, construction, and residential sectors. Toro continues to shape the future of land care with smart solutions that drive productivity, sustainability, and long-term value.

Andrew Ihrke, Sr. Toro International Marketing Manager, said: “We’re excited to partner with 54 to deepen our understanding of the evolving needs within the greenskeeping and turf care industry. Their expertise in market will help us uncover insights that drive innovation and reinforce our commitment to delivering high-performance solutions for turf professionals and greenskeepers worldwide."

54 CEO Ed Edwards said: “We’re proud to be working alongside Toro, an iconic global brand whose products and mission align perfectly with 54’s purpose-driven approach. Our work together represents a powerful opportunity to drive measurable impact across sectors where performance and purpose go hand in hand.”