54 and Air Sports Group (ASG), the global leader and commercial gatekeeper within sports aviation, have entered into a strategic Memorandum of Understanding (MoU) to accelerate the growth and global appeal of air sports.

Under the terms of the MoU, 54 and ASG will combine industry expertise and a shared vision to make air sports safer, more accessible and globally scalable, with Saudi Arabia as a launchpad for broader Middle East growth.

ASG are the exclusive partner of the World Air Sports Federation (FAI), which oversees flagship events such as the World Games Drone Racing, the European Hot Air Balloon Championship and the World Paragliding Championship. ASG is also officially approved by the world’s leading aviation entities, safety authorities and governing bodies.

54 will act as ASG’s exclusive partner in Saudi Arabia, delivering all affiliated air sports events while also leading on strategy, commercial development, marketing and sponsorship activation.

Almamoun Alshingiti, CEO of 54 KSA, said: “Saudi Arabia is fast becoming a home for breathtaking sporting experiences, and air sports perfectly fit that vision. Partnering with ASG allows us to create spectacular events while unlocking new commercial opportunities for the Kingdom. We are highly excited about the potential of our work together, and bringing these extraordinary sporting spectacles to more fans than ever before.”

George Stribling Blythe, CEO of Air Sports Group said: “As we have seen in recent years through increasing interest and market penetration, air sports have huge potential for growth in fan engagement and commercial success. Working with 54 will elevate the experience in Saudi Arabia and open the door to new markets and audiences worldwide.”

54 has supported the growth of emerging sports and large-scale projects worldwide, working alongside rights holders, investors and governing bodies to deliver new formats, develop commercial pathways and bring major events to life across multiple disciplines.