54 has entered into a strategic relationship with JP & Company Ltd., appointing the firm as partner in the Republic of Korea.

The agreement creates a structured platform to identify, originate and deliver new business opportunities across 54’s global operations - spanning strategic advisory, commercial, events and marketing - and its growing suite of portfolio companies.

Korea is an increasingly important market within the global sports and entertainment economy, with growing demand for international partnerships, premium events and more sophisticated commercial models. This partnership provides 54 with a defined route to access and develop those opportunities through a trusted local partner.

JP & Company will work alongside 54 to introduce and support new commercial relationships, with a focus on opportunities aligned to 54’s core business areas and wider portfolio.

The partnership also creates a platform to expand the presence of ION 54, 54’s integrated global golf solutions platform, in Korea.

With one of the largest and most mature golf markets in the world, including a significant base of active players and a highly developed golf infrastructure, Korea presents a strong opportunity for integrated, end-to-end operating models.

Through ION 54, 54 will bring its expertise across the full golf value chain - from advisory and development through to operations, commercialisation and marketing - supporting the delivery of high-performing golf assets and long-term value creation.

The agreement is structured as a long-term framework, enabling both parties to collaborate across multiple opportunities, ensuring flexibility in delivery while maintaining clear commercial alignment.

This model reflects 54’s approach to building market-specific partnerships that combine local expertise with its integrated, global operating platform.

Ed Edwards, CEO of 54, said: “Korea is a market with clear momentum and long-term potential, but success here depends on the strength of local relationships and the ability to connect them to global opportunity.

“This partnership gives us that foundation - combining JP & Company’s access and insight with 54’s experience in building and delivering sports and entertainment platforms internationally.”

Hyun Jun Park (June), Founder of JP & Company, said: “There is a clear opportunity to bring more international collaboration into Korea across sport, events and commercial development.

“Working with 54 allows us to connect that demand with a global network and proven delivery capability, creating opportunities that can scale beyond the local market.”